3. صˡС觢ѹ
     3.1 Ҿͧصˡ
      ͹Ҥ  
           ɰԨ» 2540 ͧʺѺԡĵóҧ  »С Ѻ
СȻԴʶҺѡԹҧ ûѺкѵš¹кµ  ѹ  2 
áҤ 2540  ͧͤͨҡͧعԹҧ (IMF) Ϳ鹿
ʶҾҧɰԨѺ׹  ѵŤҡ 7  10
зѵҴ͡㹻ȡдѺ٧ еҴ鹫 觼šзҾͧ
Сèҧҹ ֧ͧػСŧعŴŧ ҼŨҡ
Ѻкѵš¹ 觼Ҥ͡ѺǴբ СùŴŧ ͧ
ҡԡĵóҧҹɰԨͧ觼šзѧ   ֧
Թͧȵҧ  ͹ŧ蹡ѹ 觢ѹҧҹͧ͡º
͹ҹŧ

         ɰԨ» 2541 Ҵѧ͵ŧҧͧҡ 2540
ͧҡâҴҾͧ  觨ռŵͷءҤáԨ觨觼šздѺ  С
ҧҹ С͡ػµ§硹 һ
ªҡԹҷ͹ ǡѺҵáͧ͡ҧ 觡
͡µ ͻáѺ㹻 2541 - 2542  繻Ź 觤ҴҨз
ҡ÷ͧ СûѺǴբ鹢ͧźѭԹоѴ 觨зɰԨ
鹵㹪ǧ觻ѧͧ 2541
         áԨͧѷ ˾ѲԹŴ ӡѴ (Ҫ) кѷ 
Ҿ鹸áԨǡѺԹһ  ͼ ͧ觡 ͧ㹤͹
ͧҧ ͧҡͧ˹ѧ ǹ繼Եѳդ繵͡ôԹԵ
Шѹ ¡úػԹǴѧ ͧ ջѨ»С
繵Ǫ͡˹ ᵡҧѹ仵ͧԹ
        ҡɰԨ ѧ ռšзԹҷѷ˾ѲԵ 
˹蹡ѹ ͧҡԹҢͧѷҡ» ѧ鹼šз֧դ
ᵡҧѹ仵ͧԹ  ͼ ͧҧ ǹ˭㹻 
ռšзҡѧͧ͢ЪҪŴŧ ǹ ͧ㹤͹ ѧ觨
㹡ôçԵШѹ ֧Ѻšз ͡ҡԹҷ͡  ͧ ö
ѺªҡûѺкѵš¹Ẻµ                        
     3.2 Ҿ觢ѹ
             áԨѡѷ˾Ѳ ԹͼԵ Ш˹Թһػ
ԵѳѷͼԵ ШѴ˹¤ͺصˡ» ǹ˭
ѡѹ㹵ҴҨ繼ԵѳͼҾ (Arrow, Guy Laroche, Lacoste)
ͼҾʵ  (Itokin, Guy Laroche,  Wacoal Boouse)  شʵ  (Wacoal, 
Guy Laroche, ʵ)  اͧʵ  (Cherilon, Gokden legs)  ͼ  (Absorba, 
Enfant, Garfield, Peanuts) ͧҧ (Pias, Covermark,  La Forre, Mistine) 
ٻ () ѡ͡ (, ι) ͧҡ   (Pan) ͧҡ
͡  (Nike, Adidas, Reebok)  ͧ˹ѧ (Naturalizer, Arrow, Guy Laroche) 
Ҥ (Farmhouse, Nissin, Lotte, Myojo, Ǿ) ͧ俿 (Samsung)
繵                                 
           ͧҡԵѳҹպѷԵ繨ӹǹҡ Թѡɳз¤֧ѹ 
ա觢ѹ͹ҧ٧ ҧá ÷ԹҢͧѷ㹡ԹҷԵҹҹ ֧繷ѡ
Ѻ㹵Ҵ ͡ҡ ѷӡüԵաǧѵشԺդسҾ٧ Ҥ
 㹢ǡѹա֡Ҥ鹤 Ԩ Ѳҵʹ෤Ԥ  㹡üԵ
سҾԹлԷҾ㹡üԵ٧ е鹷عüԵ
         ҡ¹кѵš¹Ẻµ ռšзصˡ᷺ء
㹻 ੾мСͺ÷աѵشԺ ԹҨҡҧ 
Եͨ˹ öªҡ÷Թ͹ ѺüԵФسҾͧ
Թ ҵҴ  觡͡ҡ ö觢ѹѺҴҧ
 ǹ㹻ȡͧѵشԺ㹻ҡ Ŵµҧ  
Ŵ鹷عŧ зդö㹡觢ѹ ͻáѺԹǹ˭
繷ѡѹ㹵ҴзѡͧǷ㹻 Թ ͧҡ
ҤҶ١һҡ㹻 2541-2542 繻 Ź ҴҨչѡͧ
ҡ ö͡㹡â㹻ҡ蹡ѹ
         ҡѭҴѧ ѷ˾Ѳ ªҡԹҷ͹
ǡѺҵááͧ͡ҧ 觡͡ԹҢͧѷ˾Ѳ
µ ҡ͡ҳ 25-30 %  50 % Шо鹵
ҵҴ㹻Ŵŧ оŴŧ 駻ѺاسҾԹբ
         Ѻǹͧǹصˡͧѷ ҨҺѷѲǹ 
صˡ觢ѹѺ㹵Ҵµç 駹ͧҡشʧѡͧѷ㹡
Ѳǹصˡ  鹡ͧѺâµǢͧѷ ·ѷ 
ǹصˡͧѷǹ˭繺ѷͷѷŧع·









                                                                            
                                                                           
                                   
                                                                

                                                                           
                                                                           
                                                                           
                                                                           
                                                                           
                                             
                                                                           
                                                                           
                                                                           
                                                                           
                                                                           
                                                                           
                                                                           
                                                                            
                                                                       
                                                                       
                                                                   

                                                                           








































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