Ẻ§ҹԴ¢͵ҴѡѾ觻 
(Ẻ 56-1)

ͺѷ	ѷ ʷ䷫ ӡѴ (Ҫ)
СͺáԨѡ	Ѻҧɳ
ӹѡҹ	465/1 - 467   ظ   ǧ觾   ࢵҪ  ا෾ҹ  10400
Ѿ	2480888, 2487450-98
	(662)  2466055, 2466056

1.  

	ѷ ʷ䷫ ӡѴ (Ҫ)  ժѧ  FAR  EAST ADVERTISING PUBLIC COMPANY LIMITED
	͵駢ѹ 12 Ҿѹ 2507 ·ع¹ 5 ʹҷ ѵػʧ㹡ôԹҹͧѷ  ԡ÷ҧҹɳẺúǧ ҧἹ Դҧäҹɳ Ѻҧ͡Ẻ Ѵ Եɳҷҧ͵ҧ ʹ繹˹ҵ᷹ºԡôҹɳҼҹ͵ҧ 

¹ŧоѲҡ÷ӤѭǹǡѺûСͺáԨСú
 2535	-
 2536	繺ѷɳѹѺ 3 ʹ٧ش㹻
 2537	ѷ 騴¹Ҿ繺ѷҪӡѴ ͡¹ä зǧҳԪ ѹ 12 Ҥ 2537  ¡ԡԾѺعҧѧ¡Шӹǹ  2,500,000     Ť 10.- ҷ  25 ҹҷ  ѧ鹷ع¹ͧѷըӹǹ  25 ҹҷ
 2538	ѷ   ˹Թŧعѭ㹺ѷͺѷ  մպ  մ  ŴǴ 	ӡѴ   ӹǹ 19,493    ԴѴǹ 38.99  ͧع¹   Ťҡè˹· 60,070,951.- ҷ   鹷عҤ 1,949,300.- ҷ ѷաèҡè˹ѡѾѧǷ 58,121,651.-ҷ
 2539	ѷ  ҪԡͧҾѹѷɳҧ  Ҿ	ѴЪا෾ ͹Ȩԡ¹ 2539



¹ŧоѲҡ÷ӤѭǹǡѺ 
	 5 ͧӹǹ鹷Է͡§  5 շҹ  ѹ 31 ѹҤ
	2539	2538	2537	2536	2535
	Thailand Securities Depository        	11.81%	12.20%	     9%	15.27%	13.24%
	ٹѺҡѡѾ	10.01%	23.40%	19.76%	13.49%	 6.75%

2.  ѡɳСûСͺáԨ

	ѡɳТͧáԨѷкѷ´ԹԨ 繸áԨǡѹ »СͺáԨѡ 2 
	1.  	繹˹ҵ᷹ºԡôҹɳ     ѷ繵ǡҧҧҨҧ  (١) мѺҧ (ɳ) ¡õԴɳҵҧ  Ѻ١  ͷҧ Է ˹ѧ; çҾ¹ Ե   ѷ繼ӪʴɳҨҡ١ŧɳҷҧͷǢҧ ºѷѺҺԡèҡ١繤ҹ˹ҵ᷹
	2.  	ѺҧӢͧ   ѷѺҧԵ鹧ҹɳ    Ѻ͡Ẻ줪鹧ҹɳҷҧ觵վ ѺѴж·Ҿ¹-Դ  ѺԡѴʻ͵ɳ  Ԩ   Ъѹ   ǢͧѺҹɳ




çҧöçҧͧѷкѷ
('000 ҷ)

Եѳ/ԡ

Թ
% ö鹢ͧѷ

 2539


 2538

 2537





%

%

%

˹ҵ᷹/ԡôҹɳ
.ʷ








ҹ˹кԡ
䷫ 

320,165
82.7
302,746
72.7
315,631
85.8

ԹѹѺ


2,007
0.5
3,962
1.0
1,694
0.5

ҡѷԸǹ


7,842
2.0
14,901
3.6
14,834
4.0




57,256
14.8
94,806
22.7
35,599
9.7

     


387,270
100
416,415
100
367,758
100

˹ҵ᷹/ԡôҹɳ
.Ź ()    
  86.48







ҹ˹кԡ


56,834
89.5
66,007
91.0
51,180
93.0




6,642
10.5
6,524
9.0
3,816
7.0

     


63,476
100
72,531
100
54,996
100


õҴ
	طҧõҴ
	áԨɳ繸áԨԡ÷͡ѡɳᵡҧ仨ҡáԨ  Ǥ ѷɳͷ¡ѹ ¹ öѺɳѺԹ  繤㹵Ҵǡѹ  駹˵ؼͧѺͧ˹Ҩѧա˹觫觡Դҧ˭ǧ     ѧ㹡óշ¹ҨöѺɳѺԹ Ҩ觢ѹѹ Ըաѹʹ·ѹ èҢ͹ѵԨҡ١ҷͧ  ١͹ѵǨ֧ӧҹɳ
	ѧ ١ͧ¹   ֧ѡ١ҷ赹ͧѧ   ԸվԨóҨҡªҢͧԹҷէҳ㹡ɳ٧  ǴԹõԴʹͺԡ÷ҧҹɳѺ١
´ѧ    ͧҡͧáԨɳ㹻  2540  Ҿ͵蹡ѹ  ѷ֧觷١ҡҤѰա
	Ѻº㹴ҹҤҹ        áԨɳ·仨ФԴѵҤҺԡèҡ١  17.65 ͧ·¹繵ͧѺɳ  Ѿ 觺ѷͻԺѵҡ 30 

Ѵǹâ١ 10 áʹ 3 շҹ
	 2539	 2538	 2537
	73.14 %	77.62 %	72.91 %

3.  صˡС觢ѹ
	
	صˡɳ繸áԨդԭԺ⵵ͧµʹ Ժ⵴ѧ
дѺ»ҳ  25%  ҧáѧҡ»ʺѺѭɰԨЧѡѹ㹻 2538 - 2539 觼šзµçѺáԨɳ繼ѵҡԺⵢͧصˡɳŴŧ§ 17% 㹻 2538  12% 㹻 .. 2539
	



Ժⵢͧصˡɳ

TOTAL MEDIA SPENDING IN THAILAND

	MILLION BAHT

% INCREASE
+25
+22
+33
+32
+17
+12



REMARK : THE EXPENDITURE ARE CALCULATED FROM TV, RADIO, PRESS, MAGAZINE, CINEMA AND OUTDOOR.

other/billing



͡ʢͧصˡɳ
	1.  	ѨغѹɳպҷӤѭ㹴ҹè˹   ͧҡѺͧҢͧԹҺԡҡ 龺繤稢ͧСͺâ ҡɳҧջԷҾ
	2.  	ҡ觢ѹҧõҴҧعç    ੾ҧ觡Ҵͧ¢ͧԹҵҧѹ繼Ҩҡü͹·ҧäҢͧ㹡´¡ѹ 觼ôԹҷ㹵ҴͧѺ͡Ѻɳ  ҧѡ㹵ԹҢͧ觨ҡҧȴѧ
	3.  	Ժ⵷ҧ෤繼Եѳ ١дɰԴ鹢 ж١͡Ҵʹ  觼ҴɳաԭԺҧͧ

ػä
	1.  	ҡ÷áԨɳԺҧͧ  Ф͹ҧǴ  繼ǧùҴŹؤҡ÷դö͹ҧҡ   ੾кؤҡ÷ҧҹԴҧä  ͹ҧҡҺؤҡôҹ
	2.  	㹻 2538-2539 ҹ ˵طɰԨЪ͵  觼áԨɳҤ͹ҧЫ  繼ôɳҷҨ , Է, 觵վ ҧԴ͡Ѻ١µçҹ¹ɳ 繼ѺԴͺ㹡÷ɳѺ١Ҵѧ ¹Ҵǹ   
	ѧҡԨóҨҡ͡ػäҧõҴǨһѨѡռšз͡ûСͺáԨɳҡҾɰԨͧȹͧ
	㹻ѨغѹպѷɳǨӹǹ¡㹻˹ ѡպѷɳ Դ  駹Сŧع㹡ԨôѧͧԹع٧öԴԹԨ   ҧá稢ͧôԹҹ鹶աͧ˹觫¹ѡ Ѩ·㹸áԨҧ¡ѹ
	1. 	պؤҡ÷դöҧҹԴҧä
	2. 	ӹҨͧ٧ 㹡ëɳҨҡҢͧɳ
	3. 	պԡ÷

4.  عСö

ع¹  
	 ѹ  31  ѹҤ  2539  ӹǹ 25 ҹҷ   ѭӹǹ 2,500,000   Ťҷ 10.- ҷ   鹺Էӹǹ -     Ťҷ - ҷ
	ع¡Ǩӹǹ 25 ҹҷ  ѭӹǹ 2,500,000   Ťҷ 10.- ҷ 鹺Էӹǹ -  Ťҷ - ҷ

ع 5 ͹ѧ͹ѹ§ҹԴ¢
	-  -

çҧǹͧ  ѹ 31 ѹҤ 2539
	ع	 25,000,000.00	ҷ
	ǹŤ	 95,000,000.00	ҷ
		306,497,898.56	ҷ
 	ͧ	   3,699,829.69	ҷ

ҴͧͧѡѾ㹻Ѩغѹ
	ѭͧѷѨغѹ͢㹵ҴѡѾ觻
	鹺Է 	-  -



´ǡѺ鹵 10  ͧӹǹ鹷Է͡§ ժͻҡ¹  5  ҹ


31 .. 35
31 .. 36
31 .. 37
31 .. 38
31 .. 39


ӹǹ
% 
ӹǹ
%
ӹǹ
%
ӹǹ
%
ӹǹ
%

1.  Set  For  Securities
330,900
13.24
381,800
15.27
225,000
9.00
305,100
12.20
295,300
11.81

2.  .˾ѲԹŴ
300,000
12.00
300,000
12.00
300,000
12.00
300,000
12.00
340,000
13.60

3.  DDB Needham Asia Pacific Ltd.
250,000
10.00
250,000
10.00
250,000
10.00
---
---
---
---

4.  ....Թ๪
208,000
8.32
208,000
8.32
208,000
8.32
229,500
9.18
251,800
10.07

5.  .˾ѲԺ
170,000
6.80
150,000
6.00
150,000
6.00
152,500
6.10
193,750
7.75

6.  .ٹѺҡѡѾ
168,745
6.75
337,257
13.49
494,107
19.76
584,957
23.40
250,132
10.01

7.  .⪤Ѳ ӡѴ
127,925
5.12
120,925
4.84
119,925
4.80
119,925
4.80
119,925
4.80

8.  С⪤Ѳ
125,335
5.01
125,335
5.01
125,335
5.01
161,935
6.48
159,635
6.39

9.  GOMMEX Co.,Ltd.
62,500
2.50
---
---
---
---
---
---
---
---

10. ...Ϳ. ӡѴ 
52,000
2.08
52,000
2.08
52,000
2.08
52,000
2.08
53,000
2.12

11. .عç ӡѴ
---
---
---
---
---
---
---
---
124,000
4.96

12. . ا෾Сѹ
---
---
---
---
---
---
---
---
58,900
2.36


5.  èѴ
ѷ ʷ䷫ ӡѴ (Ҫ)
çҧèѴͧ

иҹ







üӹ¡







üѴ




















ºçҹ١

¤Դ
ҧä

ɳ

Ԩ

ºѭСԹ

ºؤС

¸áз















-	Ἱçҹ١
-	ἹѲҸáԨ

-	ἹԴҧä
-	ἹŻ
-	Ἱѹ֡§
-	ἹҾ觾
-	ἹԵҾ¹

-	ἹҧἹɳ
-	Ἱɳ
-	Ἱԡâɳ

-	Ἱ红
-	Ἱ

-	Ἱѭ
-	ἹԹ
-	Ἱѭ
-  ἹǨ

-	Ἱؤ
-	Ἱ

-	Ἱá
-	Ἱ
-	ͧش















ӹǹѡҹ  ѹ 31 ѹҤ 2539 = 243 

    
ӹҨ˹ҷͧСúѷ
	ͺѧѺͧѷ    ˹ѷդС¡ 5    ŧ١ѹѷ㹡ͧŧͪѹ лзѺӤѭͧѷ
	Ըա觵жʹ͹ù    ˹Ъ͡駡õѡࡳ
ѧ
	(1)  	鹤˹դṹ§ҡѺ˹鹵˹§
	(2)  	Феͧṹ§ (1) ͡駺ؤŤ¤繡á   觤ṹ§ҡ§
	(3)  	ؤūѺṹ§٧شӴѺŧ繼Ѻ͡繡Ҩӹǹ÷Ъ鹵ͧ͡㹤駹  㹡óշؤūѺ͡ӴѺѴŧդṹ§ҡѹԹӹǹ÷Ъ鹵ͧ͡㹤駹иҹ繼͡§Ҵ
	㹡ûЪѭШӻշء  ͡ҡ˹繨ӹǹ˹ (1/3) ѵ Ҩӹǹ÷͡ç (3) ǹ͡¨ӹǹشѺǹ˹ (1/3)
	÷еͧ͡ҡ˹㹻á лշͧѧ¹ѷ    ѺҡѹҼ㴨͡ ǹѧ   ä㹵˹觹ҹش繼͡ҡ˹
	ë觾鹨ҡ˹ҨѺ͡
	͡ҡþ鹵˹觵  þ鹨ҡ˹
	(1)  	
	(2)  	͡
	(3)  	Ҵسѵ  ѡɳеͧ͢ͺѧѺ
	(4)  	Ъŧ͡
	(5)  	դ͡

ҵͺ᷹
	ҵͺ᷹繵Թ
	-  	ҵͺ᷹úѷ 14 ҹ  㹻 2539  ӹǹԹ  18,367,200.- ҷ
	-  	ҵͺ᷹úâͧѷ 8 ҹ 㹻 2539  ӹǹԹ 16,952,200.-  ҷ

ҵͺ᷹                
	 -  -

ѭҡèѴ                
	-  -

äǺ   
	繢ͧͺѭǡѺ§СûԺѵԵкäǺ                   	-  -

6.  ԹѾͧѷкѷ

ԹѾͧѷ
	  	Թ 343 ҧ  Ҥ 7    ӹѡҹͧѷ   Ţ 465/1 ظ   ǧ觾   ࢵҪ   ا෾ҹ     14 ѹ¹ 2530   Ҥ 12 ,278,732.50 ҷ  Ťҵѭ  31 .. 39  ҡѺ  8,987,987.29 ҷ
	  	ҤêشԷҤ   ͧشŢ  19/16    11   ǧѹ   ࢵѹ ا෾ҹ   ӹǹ 1 ͧش   ͷ  236.6  ҧ    27 áҤ 2527   Ҥ 4,050,000.- ҷ   Ťҵѭ  31 .. 39  ҡѺ  1,535,116.44  ҷ
	  	ͧش 줺ժ ͹  ӺŹ  ͺҧا  ѧѴź  ͧشẺ A 鹷 28 ӹǹ 1 ͧش  ͷ 163.26 ҧ  ӡ͹Էº  11  áҤ  2534   Ҥҷ 3,289,195.40 ҷ    Ťҵѭ   31 .. 39   ҡѺ
2,425,840.88  ҷ
	  	Թ 555 ҧ   Ҥ 6   Ţ 467 ظ ǧ觾 ࢵҪ ا෾ҹ     29 ԧҤ 2533 Ҥ 157,850,075.- ҷ    Ťҵѭ  31 .. 39  ҡѺ 156,581,581.85  ҷ
	  	Թ 18 ҧ  Ҥ 4   Ţ 315/164   Ѿ ͺҧا ѧѴź   18 Ҥ 2537 Ҥ 2,800,000.- ҷ   Ťҵѭ  31 .. 39  ҡѺ
2,689,726.03 ҷ

ԹѾͧѷ   
	Թ - Ҥ - ͧѡ               -  -




Թŧعͧѷ

ͺѷ

ѡɳиáԨ
ع
%
ö
鹷عԹŧع
ŤԹŧع

˭蹷

ѷ







.Ź .
˹ҵ᷹Ѻҧɳ
 2 ҹ
86.48%
1,729,700
35,283,732
֧ 10%

ѷ







.ҧ͡ .
ԡ÷ҧҹʶһѵ¡
 1 ҹ
40%
400,000
2,439,453
ºح õ  20%

.Թ͹๹Ŵ .
ŧع㹺ѷ
 4 ҹ
40%
1,600,000
2,248,527
ºح ⪤Ѳ 25%

.Թ紤ٹप .
ԡôҹЪѹ
 5 ҹ
40%
1,400,000
6,541,345
.ó ʴѡ19%.Թ͹๹  11%

. .
ɳ
 1 ҹ
30%
300,000
2,320,118
Թ  иԵ   35%

.Թ  .
áԨШ˹µ
 2 ҹ
32.50%
*
*
Ż  íҳ  45%.˾ѲԹŴ16%

ѷ ( 5 )







.¿ԧ ṹ .
اͧԹ
 2 ҹ
10%
200,000
200,000


.ͧ͹  .
Թŧع¡ 5
   - 㹵ҴѡѾ
   - ͡ҴѡѾ
ç - ҹѡ
60 ҹ
10%
6,000,000
 23,769,289 55,356,689
6,000,000

 23,769,289 55,356,689


           Թŧع



90,755,678
134,159,153


*  ѷСͺԨë觢ҴعԹԹŧعͧѷ

ŤԹѾط
	(1)  	ŤԹѾط  »ѺŤԹѾҤһԹ  31 ѹҤ 2539  		      ҡѺ 430,197,728.- ҷ
	(2)  	ŤԹѾԷԵ  (1) ѡ˹ԹҨԴ鹨ҡҤӻСѹ        		     31 ѹҤ  2539  ҡѺ  428,931,090.- ҷ
	     	˵  ѷ м١ѹ鸹Ҥ͡˹ѧͤӻСѹ˹§ҹ 		     ҪԹ 1,266,638.- ҷ
	(3)  	ŤԹѾطԵ鹵 (1)  ҡѺ  172.08  ҷ
	     	ŤԹѾطԵ  (2)  ҡѺ  171.57  ҷ

7.  ؤŷռŻª¡ҧѹ
	
	-  -

8.  Ѩ¤§
	
	˵طáԨɳ繸áԨԡ     ѧ鹨֧ҺؤҡäӤѭͧôԹáԨ  ѧ鹡âҴŹؤҡдѺѹͧ   Executive  Creative  Director, Media Director  Client Service Director  Ҩ觼šзͼšôԹҹͧѷ     
	ҧáҾ繨ԧ  ѷɳ˭    ѡպؤдѺѧ¤ö᷹ѹͶ֧Ǩ   ѧ鹤·Դҡ٭ºؤҡдѺ֧ҡѡԴѺѷɳҢҴ      ѡ觼šзµçҧعçѺѷ  Ǥ ١Ҩµ˹ҷ͡ǡ       ҹͧҡǧɳ
	㹡óբͧѷ ʷ䷫ ӡѴ (Ҫ) 鹡 ѷաع¹ (Turnover)  ͧ˹ҷдѺùҡ  ǹ˭ӧҹѺѷӡ  10        ѧ鹻ѭҡâҴŹؤҡдѺѹͧ  ֧繻ѭҧ㴻СͺѺѷʷ 繺ѷɳҢҴ˭ ժ§ҹҹ   ҺؤҡͶ֧Ǩ ֧觷͹ҧ

9.  Ѩ Ҩռšз͡õѴԹŧع

;Ծҷҧ         
 	-  -	  

º¡èԹѹŢͧѷ
 	ѷչº¨ШԹѹѵӡ 3 ҷ  駹ѺšôԹҹ

º¡èԹѹŢͧѷ
	ѷչº¨ШԹѹѵ 50% ͧطѧѡ

10.  ҹСԹмšôԹҹ

ͼͺѭբͧѷ ѷ кѷ

               	ͺѷ                                       ͼͺѭ                  ӹѡҹ     
	ѷ ʷ䷫ ӡѴ (Ҫ)	¹   	ʧش	úѭ
	ѷ Ź ӡѴ	¹   	ʧش	úѭ
	ѷ ҧ͡ ӡѴ	¾¹  	¹԰	úѭ
	ѷ Թ͹๹Ŵ ӡѴ	ҧػ  ʧش       աԨúѭ
	ѷ Թ紤ٹप ӡѴ	¹	ʧش	úѭ
	ѷ  ӡѴ	ʶҾ	Է	кؤž
	ѷ Թ  ӡѴ	ʶ	ʶþҳԪ	ѭշ¤						ʶ͹

ػ§ҹõǨͺͧͺѭ
	 3 շҹ ͺѭ§ҹõǨͺẺ
            -͹-

º¡úѭշӤѭ	
	1.	ԸաѺ
		ѷӹǳšôԹҹࡳ֧Ѻ֧
	2.	õҤԹҤ
	     	ҹѧ Ҥҵ¨·Ƿ
	3.	õҤԹŧع
		Թŧع㹺ѷ蹫ѡѾ㹤ͧâͧҴʴҤҷعҤҵҴҧ㴨еӡ
		Թŧع㹺ѷ蹫Թŧع͡ҴѡѾʴҤҷعͷ	¡Ф 
		Թŧع㹺ѷʴԸǹ
	 4.	˹ʧ¨٭
		ѷҳ˹ʧ¨٭¾ԨóҨҡ١˹·ҴҨԹ
	  5.	ԹѾ ʴҤҷعѧѡҤ äӹǳҤ	Ը鹵çѵҴѧ
		Թ ԴҤ
		Ҥ ԴҤѵ 5%
		ػóҧ  ԴҤѵ 20%
		駹 ӹǳҤԸŴ¶ŧѺѾԹ͡͹ 2522 ǹ͵ 2522 繵 ӹǳҤк鹵ç
	6.	͡õѴ
		͡õѴ·¡͹ 2531 ࡳѴ 10  ǹµ 2531 繵 ࡳѴ 5 
	7.	¡úѭշԹҵҧ 
		ŧԹҷѵš¹  ѹԴ¡  ˹Թҧ  ѹ鹻 ŧԹҷѵҶ·踹ҤþҳԪ
		ТҴعҡѵš¹Թҵҧ㹧âҴع
 	8.	Թعͧѡҹ
		ѷ͵Թعͧѡҹѹ 1 áҤ 2527 ºѷѡԹҡԹ͹ͧҪԡѵ 5 ͧԹ͹ Թ 1,000.00 ҷ кѷШԹѵ 10-100 ͧԹͧҪԡ͹ءҪԡ йԹԹѷҺѭԹҡҤþҳԪ˹ Ҫԡж͹Թ㴡 оҾ       ҪԡͧԹعͧѡҹ
	9.	õ ӹǳ¡áطԴ¨ӹǹ鹷͡˹


ػҹСԹмšôԹҹ

ѷ ʷ䷫ ӡѴ (Ҫ)
ػҹСԹмšôԹҹ
------------------------------------------
					(˹ : ѹҷ)
	2539 (ҷ)	%	2538 (ҷ)	%	2537 (ҷ)	%
âҴع
	387,270 	100.00 	416,415 	100.00 	367,758 	100.00 
¨	307,085 	79.30 	283,320 	68.04 	281,232 	76.47 
Թ	20,184 	5.21 	36,327 	8.72 	22,261 	6.05 
ط	60,001 	15.49 	96,768 	23.24 	64,265 	17.48 
õ (ҷ)	24.00 		38.71 		25.71 	
						
						
ԹѾ	709,194 	100.00	697,459 	100.00	614,503 	100.00
ԹѾع¹	376,146 	53.04	361,972 	51.90	313,907 	51.08
Թŧع㹺ѷкѷ	134,159 	18.92	128,304 	18.40	91,909 	14.96
Թ Ҥػó	197,000 	27.78	206,645 	29.63	206,315 	33.57
ԹѾ	1,889 	0.26	538 	0.07	2,372 	0.39
						
˹Թǹͧ	709,194 	100.00 	697,459 	100.00 	614,503 	100.00 
˹Թع¹	261,889 	36.93 	255,272 	36.60 	266,728 	43.41 
Թ	17,107 	2.41 	22,435 	3.22 	        -	 -
ǹͧ	430,198 	60.66 	419,752 	60.18 	347,775 	56.59 
						
Թʴ						
ԹʴҡôԹҹ	57,063 	100.00 	80,664 	100.00 	57,573 	100.00 
ԹʴҡԨŧع(Ŵ)	(1,492)	(2.61)	(88,918)	(110.23)	(45,473)	(78.99)
ԹʴҡԨѴԹ(Ŵ)	(52,431)	(91.88)	240 	0.30 	(25,770)	(44.76)
Թʴ()Ŵ	               3,140 	5.51 	(8,014)	(9.93)	(13,670)	(23.75)
Թʴ  ѹ鹻	27,151 		35,165 		48,835 	
Թʴ  ѹ鹻	30,291 		27,151 		35,165 	



ҧػѵǹҧԹӤѭ

FAR EAST ADVERTISING PUBLIC COMPANY LIMITED.
FINANCIAL RATIOS ANALYSIS
FOR YEAR ENDED DECEMBER 31,
					2539 (1996)	    2538 (1995)	2537(1994)

PROFITABILITY RATIO (%)
     RETURN ON BILLINGS = EAT/BILLINGS	    3.53	 6.03	  4.43
     RETURN ON TOTAL ASSETS = EAT/TA	    8.53	14.75	11.19
    RETURN ON SHAREHOLDERS' EQUITY = EAT/EQUITY	   14.12	          25.22	  20.44

EARNING PER SHARE	 24.00	          38.71	25.71

BOOK VALUE PER SHARE  	172.08	        167.90	  139.11

INDICATORS OF LIQUIDITY :
NET WORKING CAPITAL = CA-CL (MILLION)  	 114.26	106.70	47.18
CURRENT RATIO	1.44	1.42	1.18
QUICK RATIO	1.36	1.33	1.08

DEBT TO EQUITY (%)	65.49	72.36	84.85

LONG TERM DEBT TO EQUITY (%)	    4.03	          5.85	      -


§ҹͧͺѭ

		
ʹ   ѷ ʷ䷫ ӡѴ (Ҫ)
		
	ҾǨͺ    ѹ 31 ѹҤ 2539   2538      2537 âҴع     ЧԹʴ   Ѻشѹǡѹͧл  ͧ  ѷ ʷ䷫ ӡѴ (Ҫ)  ҵðҹͺѭշѺͧ   駡÷ͺ¡úѭԸաõǨͺ蹷Ҩ
	ѺҡԹŧعѺ㹻չ 7,842,620.87 ҷ 㹨ӹǹպѷ 1 觷觺ԹѧҹõǨͺҡӹǹ 6  Ѻ 53,756.58 ҷ ҡѺ 0.69 % ͧѺ
	Ҿ  Թҧ鹹 ʴҹСԹ  ѹ 31ѹҤ 2539 2538 2537 šôԹҹСԹʴѺشѹǡѹͧлբͧѷ ʷ䷫ ӡѴ (Ҫ) ¶١ͧӢ鹵ѡúѭշѺͧ ͻԺѵǡѹ
		
		

		(¹  ʧش)
		ͺѭѺ͹حҵ
		¹Ţ 300
		
ا෾ҹ		
ѹ 8 չҤ 2540


ѷ ʷ䷫ ӡѴ (Ҫ)













 ѹ 31 ѹҤ






_______________________________






ԹѾ






 
 






2539 (ҷ)

2538 (ҷ)

2537 (ҷ)

ԹѾع¹






   ԹʴԹҡҤ
30,291,082.25 

27,151,356.87 

35,165,392.27 

   ԹҡʶҺѹԹ (˵ 3)
120,000,000.00 

130,000,000.00 

27,000,000.00 

   Թѷ 
4,830,000.00 

3,850,000.00 

3,830,000.00 

   ١˹äѺŧѹǧ˹






            (˵ 2,5)
205,180,338.87 

182,397,265.90 

224,668,724.36 

   ԹҤ  (˵ 2)
1,261,759.84 

1,649,592.32 

3,213,615.25 

   ԹѾع¹
14,582,882.47 

16,924,220.33 

20,029,458.19 

   ԹѾع¹
376,146,063.43 

361,972,435.42 

313,907,190.07 

Թŧع㹺ѷкѷ






            (˵ 2,4)
134,159,152.56 

128,304,197.66 

91,908,747.55 

Թ Ҥ ػó 
	(˵ 2,6)
197,000,277.43 

206,644,862.82 

206,315,366.99 

ԹѾ
1,888,421.35 

537,917.23 

2,371,710.76 















ԹѾ
709,193,914.77 

697,459,413.13 

614,503,015.37 

















ѷ ʷ䷫ ӡѴ (Ҫ)













 ѹ 31 ѹҤ






_______________________________







2539 (ҷ)

2538 (ҷ)

2537 (ҷ)

˹Թǹͧ






˹Թع¹






   ˹ä礨ŧѹǧ˹
222,575,701.15 

197,445,133.08 

233,668,635.24 

   ԹѹŤҧ
23,445.00 

22,365.00 

13,275.00 

   ǹͧ˹Ƿ֧˹ 1 






   	(˵ 8)
5,702,222.16 

2,804,444.42 

-

   Թҧ
4,764,527.48 

21,731,135.09 

7,574,995.35 

   ˹Թع¹
28,823,623.97 

33,269,113.53 

25,470,828.84 

   ˹Թع¹
261,889,519.76 

255,272,191.12 

266,727,734.43 

Թ          (˵ 8)
17,106,666.76 

22,435,555.58 

-

˹Թ
278,996,186.52 

277,707,746.70 

266,727,734.43 

ǹͧ






   ع͹  






   ع¹ Ť 10.- ҷ






     ѭ 2,500,000   
25,000,000.00 

25,000,000.00 

25,000,000.00 

     ع͡¡
25,000,000.00 

25,000,000.00 

25,000,000.00 

     ǹԹŤ
95,000,000.00 

95,000,000.00 

95,000,000.00 

     






       Ѵ






         ͧ
3,699,829.69 

3,699,829.69 

3,699,829.69 

       ѧѴ
306,497,898.56 

296,051,836.74 

224,075,451.25 

  ǹͧ
430,197,728.25 

419,751,666.43 

347,775,280.94 

˹Թǹͧ
709,193,914.77 

697,459,413.13 

614,503,015.37 


 

 












ѷ ʷ䷫ ӡѴ (Ҫ)

âҴع

Ѻ شѹ 31 ѹҤ

_______________________



2539 (ҷ)

2538 (ҷ)

2537 (ҷ)








     ҹ˹кԡ
320,164,727.57 

302,745,791.97 

315,630,899.99 

     ԹѹѺ
2,006,659.64 

3,962,117.50 

1,694,166.31 

     ҡѷԸǹ
7,842,620.87 

14,900,802.49 

14,834,413.26 

     
57,256,337.76 

94,806,465.42 

35,598,428.37 

           
387,270,345.84 

416,415,177.38 

367,757,907.93 








     鹷ع
139,453,544.12 

127,032,908.21 

147,009,214.96 

     㹡âСú
165,604,540.11 

156,044,477.66 

134,181,823.80 

     ͡¨
2,026,668.62 

242,816.61 

40,475.34 

     Թ
20,184,298.00 

36,326,852.00 

22,261,259.00 

           
327,269,050.85 

319,647,054.48 

303,492,773.10 

طԻШӻ
60,001,294.99 

96,768,122.90 

64,265,134.83 

طԵ
24.00 

38.71 

25.71 









												


ѷ ʷ䷫ ӡѴ (Ҫ)



Ѻ شѹ 31 ѹҤ

______________________________



2539 (ҷ)

2538 (ҷ)

2537 (ҷ)

¡
296,051,836.74 

224,075,451.25 

157,252,505.26 

ǡ  ѺاçǴ͹ͧѷ -






               Ըǹ
444,766.83 

208,262.59 

-


296,496,603.57 

224,283,713.84 

157,252,505.26 

ѡ  èѴáûա͹






      Թѹ
50,000,000.00 

25,000,000.00 

25,000,000.00 

      ˹稡




770,000.00 


246,496,603.57 

199,283,713.84 

131,482,505.26 

ǡ طԻШӻ
60,001,294.99 

96,768,122.90 

64,265,134.83 


306,497,898.56 

296,051,836.74 

195,747,640.09 








ǡ  Ѻا͹ѧҡԸҤҷع






       Ըǹ
-

-

28,327,811.16 

¡
306,497,898.56 

296,051,836.74 

224,075,451.25 

     



ѷ ʷ䷫ ӡѴ (Ҫ)






Թʴ






Ѻ شѹ 31 ѹҤ






______________________________







2539 (ҷ)

2538 (ҷ)

2537 (ҷ)

ԹʴҡôԹҹ






  ط
60,001,294.99 

96,768,122.90 

64,265,134.83 

  ѺзطԹʴѺ()






    ҡôԹҹ






  ҡѷԸǹ
(7,842,620.87)

(14,900,802.49)

(14,834,413.26)

  ҤеѴ
13,648,030.70 

13,887,631.14 

13,391,794.96 

  èҡâ·ѾԹ
(58,412.34)

(540,640.19)

(3,395,960.22)

  Ҵع () ҡâѡѾ
30,000.00 

(54,070,104.03)

(715,055.00)

  ԹѹѺҡѷкѷ
7,618,800.00 

6,839,438.00 

5,089,106.37 

  ١˹äѺǧ˹(ط) 






              () Ŵ
(22,783,072.97)

42,271,458.46 

(13,563,600.87)

  ԹҤ Ŵ
387,832.48 

1,564,022.93 

(277,898.28)

  ԹѾع¹ Ŵ
2,341,337.86 

3,105,237.86 

(6,243,123.30)

  ˹ä礨ǧ˹ (Ŵ)
25,130,568.07 

(36,223,502.16)

12,771,977.87 

  Թҧ (Ŵ) 
(16,966,607.61)

14,156,139.74 

1,954,766.95 

  ԹѹŤҧ 
1,080.00 

9,090.00 

11,070.00 

  ˹Թع¹ (Ŵ) 
(4,445,489.56)

7,798,284.69 

(881,157.35)

  ԹʴطԷҨҡôԹҹ
57,062,740.75 

80,664,376.85 

57,572,642.70 

ԹʴҡԨŧع






  ԹҡʶҺѹԹ Ŵ () 
10,000,000.00 

(103,000,000.00)

(27,000,000.00)

  Թѷ () 
(980,000.00)

(20,000.00)

(3,730,000.00)

  ѡѾ 
(7,186,367.20)

(34,552,920.00)

(7,305,070.00)

  ѡѾ
1,970,000.00 

60,497,201.00 

924,355.00 

  ͷѾԹ 
(4,472,358.10)

(12,522,793.67)

(11,733,745.37)

  ·ѾԹ
654,205.61 

2,247,226.02 

4,881,734.27 

  ԹѾ ()
(1,477,384.60)

(1,567,125.60)

(1,510,510.47)

Թʴط㹡Ԩŧع
(1,491,904.29)

(88,918,412.25)

(45,473,236.57)




ԹʴҡԨѴԹ






  Թ
     -

25,240,000.00 

-

  ¤׹Թ
(2,431,111.08)

     -

(25,000,000.00)

  ԹѹŨ
(50,000,000.00)

(25,000,000.00)

(770,000.00)

ԹʴطԨҡԨѴԹ
(52,431,111.08)

240,000.00 

(25,770,000.00)

Թʴ  (Ŵ)
3,139,725.38 

(8,014,035.40)

(13,670,593.87)

Թʴ  ѹ鹻
27,151,356.87 

35,165,392.27 

48,835,986.14 

Թʴ  ѹ鹻
30,291,082.25 

27,151,356.87 

35,165,392.27 


 

 



˵ػСͺԹǹ˹觢ͧԹ






СͺԹʴ






     Թʴҧ






        ͡¨ 
1,837,861.83 

242,816.61 

40,475.34 

        Թ  
37,150,905.65 

22,170,712.26 

20,306,492.05 



ѷ ʷ䷫ ӡѴ (Ҫ)
˵ػСͺԹ
ѹ 31 ѹҤ 2539 2538  2537
--------------------------------------------------------------------

1. 	ŰҹѺԹ
	ǹ˹觢ͧԹѾ ˹Թ  Ф¢ͧѷ ¡÷Դ鹡Ѻѷкѷ Թ֧ʴ֧Ţͧ¡ôѧǵŰҹ鵡ŧѹҧѷǢͧѹ

2. 	º¡úѭշӤѭ
	2.1 	ԸաѺ
		ѷӹǳšôԹҹࡳ֧Ѻ֧
	2.2 	õҤԹҤ
		ҹѧ Ҥҵ¨·Ƿ
	2.3 	õҤԹŧع
	 	Թŧع㹺ѷ蹫ѡѾ㹤ͧâͧҴʴҤҷعҤҵҴҧ㴨еӡ
			Թŧع㹺ѷ蹫Թŧع͡ҴѡѾʴҤҷعͷ¡Ф
			Թŧع㹺ѷ ʴԸǹ
	2.4 	˹ʧ¨٭
			ѷҳ˹ʧ¨٭¾ԨóҨҡ١˹·ҴҨԹ
		2.5 	ԹѾ ʴҤҷعѧѡҤ äӹǳҤԸ鹵çѵҴѧ
Թ
ԴҤ

Ҥ
ԴҤѵ 5 %

ػóҧ 
ԴҤѵ 20 % 

			駹 ӹǳҤԸŴ¶ŧѺѾԹ͡͹ 2522 ǹ͵ 2522 繵 ӹǳҤк鹵ç
	2.6 	͡õѴ
		͡õѴ ¡͹ 2531 ࡳѴ 10  ǹµ 2531 繵 ࡳѴ 5 
	2.7 	¡úѭշԹҵҧ ŧԹҷѵš¹  ѹԴ¡  ˹Թҧ  ѹ鹻ŧԹҷ  ѵҶ·踹ҤþҳԪ 
		ТҴعҡѵš¹Թҵҧ㹧âҴع

	2.8 	Թعͧѡҹ
		ѷ͵Թعͧѡҹѹ 1 áҤ 2527 ºѷѡԹҡԹ͹ͧҪԡѵ 5 ͧԹ͹ Թ 1,000.00 ҷ кѷШԹѵ 10 - 100 ͧԹͧҪԡ͹ءҪԡ йԹԹѷҺѭԹҡҤþҳԪ˹ Ҫԡж͹Թ㴡 оҾҪԡͧԹعͧѡҹ
	2.9 	õ ӹǳ¡áطԴ¨ӹǹ鹷͡˹

3. ԹҡʶҺѹԹ
	ѷҡԹѺʶҺѹԹ   3   ӹǹ 120.0 ҹҷ ѵҴ͡ 12.25 - 17.0  % ͻ

4. Թŧع㹺ѷкѷ  Сͺ
       	4.1 	ѷŧعѡѾ鹷ع㹤ͧâͧҴ մѧ					                       

2539(ҷ) 
2538(ҷ)            
 2537(ҷ) 

	Ҥҷع
23,769,289.20    
23,382,892.00    
    20,354,972.00

ҤҵҴ鹻    
39,207,082.50           
71,131,484.50     
    75,143,502.00

	4.2 	ѡѾ鹷ع͡Ҵ Сͺ
. ԹŧعԹ 50%
  
  
 

    Ҥҷع
     1,729,700.00
        1,729,700.00    
         1,729,700.00

    ǡ  ҡԹŧع
   33,554,032.20
      33,672,866.97
   25,305,706.26

            Ըǹ
  



    
   35,283,732.20
   35,402,566.97
   27,035,406.26

. ԹŧعԹ 20-50%
   



    Ҥҷع
     3,700,000.00
     3,999,970.00
     5,949,270.00

    ǡ  ҡԹŧع
     9,849,443.66
     8,412,081.19
   12,767,411.79  

           Ըǹ




    
   13,549,443.66
   12,412,051.19 
   18,716,681.79

. Թŧعӡ 20%




    Ҥҷع
   61,556,687.50
   57,106,687.50 
   25,801,687.50

Թŧع
 134,159,152.56 
 128,304,197.66
   91,908,747.55


5. 	١˹äѺŧѹǧ˹  Сͺ

2539 (ҷ)
2538 (ҷ)
2537 (ҷ)

          ١˹ä
204,001,492.54
187,043,295.97
221,927,309.77

          ѡ  ˹ʧ¨٭
         -          -
    4,844,885.32
    3,394,875.52


204,001,492.54
182,198,410.65
218,532,434.25

         ǡ Ѻŧѹǧ˹
1,178,846.33
       198,855.25
     6,136,290.11

             
205,180,338.87
182,397,265.90
224,668,724.36


6. Թ Ҥ ػó  Сͺ

2539 (ҷ)
2538 (ҷ)
2537 (ҷ)

       Թ
160,985,182.50
160,985,182.50
160,985,182.50

       ҤФһѺاʶҹ
19,282,820.40  
19,282,820.40  
19,282,820.40

       ػóͧФѳ.
23,058,155.01
22,544,466.94
26,276,182.17

       ͧеԴ
16,267,018.49
21,099,222.53
17,474,472.88

       ҹ˹
20,780,864.75
21,147,007.29
 18,441,945.20

       
240,374,041.15
245,058,699.66
242,460,603.15

       ѡ Ҥ
43,373,763.72
38,413,836.84
  36,145,236.16

       Ťط
197,000,277.43
206,644,862.82
206,315,366.99

               ҤҷѾԹ㹻
   13,521,150.22
   13,810,754.63
   13,216,989.66

   
7.	ԹԡԹѭСҡҤʶҺѹԹ
	ѷ ѺǧԹԡԹѭըҡҤþҳԪ  4   ǧԹ   32.0 ҹҷ ǧԹ͡˹ѧͤӻСѹ  22.0 ҹҷ ѡСѹ

8. 	Թǹͧ˹Ƿ֧˹ 1 
	ѷ Թҡѷ ӹǹ 1 ҹ­Ѱ ѵҴ͡ SIBOR + 1.825 % ͻ ʹԹ 1  ˹Ф׹ 9 Ǵ   觻 ͹Ȩԡ¹ 2539								
9. 	¡áѺѷǢͧѹ
	ҧ ѷ¡øáԨǢͧѺѷ㹤 ѧ

        (ҷ)

ԹѹѺ
7,618,800.00

ҺԡѺ
3,309,447.77


3,495,904.10

ѺҧӢͧ
2,127,447.00

ԹѹŨ
140,000.00


	 ѹ鹻 ʹҧǢͧѺѷ ѧ

     (ҷ)

١˹äѺǧ˹
5,781,767.30

Թŧع
48,936,092.99

ԹѴ
519,300.00

ҧѺ
449,438.01


10. 	èѴá
	ѷ кѹ֡èѴáѧҡѺ͹ԨҡЪѭ鹻Шӻ

11. 	м١ѹ
	ѷм١ѹ鸹Ҥ͡˹ѧͤӻСѹ˹§ҹҪԹ  1,266,638.65  ҷ

	


§ҹͧͺѭ




ʹ   ѷ ʷ䷫ ӡѴ (Ҫ) кѷ



	ҾǨͺ  ѹ 31 ѹҤ 2539   2538    2537 âҴع 
ЧԹʴѺشѹǡѹͧлբͧѷ ѷ ʷ䷫ ӡѴ (Ҫ) кѷ ҵðҹͺѭշѺͧ 駡÷ͺ¡úѭԸաõǨͺ蹷Ҩ
	ѺҡԹŧعѺ㹻չ 886,991.64 ҷ 㹨ӹǹպѷ 1 觷觺ԹѧҹõǨͺҡӹǹ 5  Ѻ 53,756.58 ҷ ҡѺ 6.06 % ͧѺ

	Ҿ Թҧ鹹 ʴҹСԹ   ѹ 31 ѹҤ 2539 2538   2537  šôԹҹСԹʴѺشѹǡѹͧѷ ʷ䷫ ӡѴ (Ҫ) кѷ ¶١ͧӢ鹵ѡúѭշѺͧ ͻԺѵǡѹ






(¹  ʧش)
ͺѭѺ͹حҵ
¹Ţ 300






ا෾ҹ
ѹ 11 չҤ 2540



ѷ ʷ䷫ ӡѴ (Ҫ) кѷ






  






 ѹ 31 ѹҤ






___________________________________













ԹѾ
2539 (ҷ)

2538 (ҷ)

2537 (ҷ)

ԹѾع¹






   ԹʴԹҡҤ
37,231,307.38 

36,180,090.16 

45,254,083.53 

   ԹҡʶҺѹԹ (˵ 3)
141,000,000.00 

157,000,000.00 

50,000,000.00 

   ١˹äѺŧѹǧ˹






	(˵ 2,5)
245,871,684.42 

211,385,185.98 

250,524,456.94 

   Թѷ
4,830,000.00 

3,850,000.00 

3,830,000.00 

   ԹҤ  (˵ 2)
1,983,977.13 

1,676,909.19 

3,889,391.03 

   ԹѾع¹
14,840,250.52 

18,361,581.59 

20,227,532.29 

   ԹѾع¹
445,757,219.45 

428,453,766.92 

373,725,463.79 

Թŧع㹺ѷкѷ






	(˵ 2,4)
98,885,320.36 

92,911,530.69 

64,883,241.29 

Թ Ҥ ػó (˵ 2,6)
203,528,050.64 

213,073,194.33 

208,724,548.14 

ԹѾ
2,222,834.44 

555,517.23 

2,381,310.76 




  



ԹѾ
750,393,424.89 

734,994,009.17 

649,714,563.98 


 

 





ѷ ʷ䷫ ӡѴ (Ҫ) кѷ






   ѹ 31 ѹҤ






__________________________________






˹Թǹͧ
2539 (ҷ)

2538 (ҷ)

2537 (ҷ)

˹Թع¹






   ˹ä礨ŧѹǧ˹
254,976,644.99 

223,650,906.58 

260,436,460.64 

   ԹѹŤҧ
23,625.00 

22,545.00 

13,275.00 

   ǹͧ˹Ƿ֧˹ 1 




                   

  	(˵ 8)
5,702,222.16 

2,804,444.42 

                     -

   Թҧ
5,607,500.64 

23,684,632.72 

9,577,676.74 

   ˹Թع¹
32,462,200.14 

38,309,305.79 

29,035,243.78 

   ˹Թع¹
298,772,192.93 

288,471,834.51 

299,062,656.16 

Թ           (˵ 8)
17,106,666.76 

22,435,555.58 

                     -

˹Թ
315,878,859.69 

310,907,390.09 

299,062,656.16 

ǹͧǹ㹺ѷ
5,543,876.95 

5,561,992.65 

4,233,476.89 

ǹͧ






   ع͹   






   ع¹ Ť 10.- ҷ






   ѭ 2,500,000  
25,000,000.00 

25,000,000.00 

25,000,000.00 

   ع͡¡ (˵ 2.9)
24,930,000.00 

24,930,000.00 

24,930,000.00 

   ǹԹŤ
93,670,000.00 

93,670,000.00 

93,670,000.00 

   






       Ѵ






       ͧ
3,872,789.69 

3,872,789.69 

3,872,789.69 

       ѧѴ
306,497,898.56 

296,051,836.74 

223,945,641.24 

   ǹͧ
428,970,688.25 

418,524,626.43 

346,418,430.93 

˹Թǹͧ
750,393,424.89 

734,994,009.17 

649,714,563.98 

















ѷ ʷ䷫ ӡѴ (Ҫ) кѷ






âҴع






Ѻ شѹ 31 ѹҤ






_______________________________







2539 (ҷ)

2538 (ҷ)

2537 (ҷ)








     ҹ˹кԡ
371,927,215.08 

364,199,691.88 

365,307,207.33 

     ԹѹѺ
2,006,779.64 

3,962,437.50 

1,694,316.31 

     ҡѷԸǹ
886,991.64 

2,814,801.78 

5,288,759.30 

     
62,385,040.49 

99,889,650.02 

36,443,968.00 

           
437,206,026.85 

470,866,581.18 

408,734,250.94 








     鹷ع
160,000,632.20 

154,201,115.05 

167,693,269.73 

     㹡âСú
190,520,243.74 

175,444,875.85 

148,306,659.76 

     ͡¨
2,026,668.62 

242,816.61 

40,475.34 

     Թ
23,709,767.00 

42,390,165.00 

27,006,375.00 

           
376,257,311.56 

372,278,972.51 

343,046,779.83 

ط
60,948,715.29 

98,587,608.67 

65,687,471.11 

ѡ ǹ繢ͧǹ -






          㹺ѷ
1,087,420.30 

1,889,395.76 

1,492,336.28 

طԻШӻ
59,861,294.99 

96,698,212.91 

64,195,134.83 

طԵ  (˵ 2.9)
24.01 

38.79 

25.75 










ѷ ʷ䷫ ӡѴ (Ҫ) кѷ













Ѻ شѹ 31 ѹҤ






_______________________________







2539 (ҷ)

2538 (ҷ)

2537 (ҷ)

¡
296,051,836.74 

223,945,641.24 

174,742,167.55 

ǡ ѺاçǴ͹ͧѷ -






           Ըǹ
600,430.83 

467,702.59 

               -


296,652,267.57 

224,413,343.83 

174,742,167.55 

ѡ  èѴá






      Թѹ
49,860,000.00 

24,930,000.00 

24,930,000.00 

      ˹稡
155,664.00 

129,720.00 

899,720.00 


246,636,603.57 

199,353,623.83 

148,912,447.55 

ǡ طԧǴ
59,861,294.99 

96,698,212.91 

64,195,134.83 


306,497,898.56 

296,051,836.74 

213,107,582.38 

ǡ Ѻا͹ѧҡԸҤҷع






      Ըǹ
             -

             -

10,838,058.86 

¡
306,497,898.56 

296,051,836.74 

223,945,641.24 


 

 





ѷ ʷ䷫ ӡѴ (Ҫ) кѷ






Թʴ






Ѻ شѹ 31 ѹҤ






_____________________________







2539 (ҷ)

2538 (ҷ)

2537 (ҷ)

ԹʴҡôԹҹ






  ط
59,861,294.99 

96,698,212.91 

64,195,134.83 

  ѺзطԹʴѺ ()






    ҡôԹҹ






  ҡѷԸǹ
(886,991.64)

(2,814,801.78)

(5,288,759.30)

  ǹͧǹ㹺ѷ
(18,115.70)

1,328,515.76 

1,201,756.28 

  ҤеѴ
15,814,896.93 

15,520,529.47 

14,212,066.65 

  èҡâ·ѾԹ
(38,513.46)

(611,043.19)

(3,395,960.22)

  Ҵع () ҡâѡѾ
30,000.00 

(54,070,104.03)

(715,055.00)

  ԹѹѺҡѷ
700,000.00 

3,380,038.00 

3,359,406.37 

  ١˹äѺǧ˹ (ط)






        () Ŵ
(34,486,498.44)

39,139,270.96 

(31,252,156.42)

  ԹҤ () Ŵ
(307,067.94)

2,212,481.84 

(927,188.21)

  ԹѾع¹ Ŵ
3,521,331.07 

1,865,950.70 

(6,115,675.24)

  ˹ä礨ǧ˹ (Ŵ)
31,325,738.41 

(36,785,554.06)

35,132,982.27 

  Թҧ  (Ŵ)  
(18,077,132.08)

14,106,955.98 

3,179,036.21 

  ԹѹŤҧ 
1,080.00 

9,270.00 

11,070.00 

  ˹Թع¹ (Ŵ)  
(5,847,105.65)

9,274,062.01 

946,852.09 

  ԹʴطԷҨҡôԹҹ
51,592,916.49 

89,253,784.57 

74,543,510.31 

ԹʴҡԨŧع






  ԹҡʶҺѹԹ Ŵ () 
16,000,000.00 

(107,000,000.00)

(34,300,000.00)

  ١˹Թ () 
(980,000.00)

(20,000.00)

(3,730,000.00)

  ѡѾ 
(7,186,367.20)

(34,552,920.00)

(7,314,970.00)

  ѡѾ
1,970,000.00 

60,497,201.00 

924,355.00 

  ͷѾԹ 
(6,718,564.91)

(18,265,317.87)

(13,218,750.77)

  ·ѾԹ
654,205.61 

2,408,104.53 

4,881,734.27 

  ԹѾ ()
(1,834,197.69)

(1,575,125.60)

(1,517,910.47)

Թʴط㹡Ԩŧع
1,905,075.81 

(98,508,057.94)

(54,275,541.97)

ԹʴҡԨѴԹ






  Թ     
               -

25,240,000.00 

               -

  ¤׹Թ
(2,431,111.08)

               -

               -

  ԹѹŨ
(49,860,000.00)

(24,930,000.00)

(24,930,000.00)








  ˹稡
(155,664.00)

(129,720.00)

(899,720.00)

ԹʴطԨҡԨѴԹ
(52,446,775.08)

180,280.00 

(25,829,720.00)

Թʴ  (Ŵ)
1,051,217.22 

(9,073,993.37)

(5,561,751.66)

Թʴ  ѹ鹻
36,180,090.16 

45,254,083.53 

50,815,835.19 

Թʴ  ѹ鹻
37,231,307.38 

36,180,090.16 

45,254,083.53 


 

 

 

˵ػСͺԹǹ˹觢ͧԹ






СͺԹʴ






     Թʴҧ






        ͡¨    
1,837,861.83 

242,816.61 

40,475.34 

        Թ  
41,786,899.12 

28,283,109.02 

25,051,608.05 










ѷ ʷ䷫ ӡѴ (Ҫ) кѷ
˵ػСͺԹ
ѹ 31 ѹҤ 2539
-----------------------------------------------------------------------------------------------------------------
1. 	ѡ㹡èѴӧԹ

	Թͧѷ Թͧѷ ʷ䷫ ӡѴ (Ҫ) кѷ Ź ӡѴ Ѻشѹ 31 ѹҤ 2539  2538   2537    ¡÷ԴҧѷѴ͡㹡èѴӧԹ

	ѷ¶֧ѷѷ  ʷ䷫  ӡѴ (Ҫ) Թ 50 % ͧع͡˹

2. 	º¡úѭշӤѭ

	2.1 	ԸաѺ

	  	ѷӹǳšôԹҹࡳ֧Ѻ֧

	2.2 	õҤԹҤ

	  	ҹѧ Ҥҵ¨·Ƿ

	2.3 	õҤԹŧع

	  	Թŧع㹺ѷ蹫ѡѾ㹤ͧâͧҴʴҤҷع ҤҵҴҧ㴨еӡ

	  	Թŧع㹺ѷ蹫Թŧع͡ҴѡѾʴҤҷعͷ¡Ф

	  	Թŧع㹺ѷ ʴԸǹ

	2.4 	˹ʧ¨٭

	  	ѷҳ˹ʧ¨٭¾ԨóҨҡ١˹·ҴҨԹ 

	2.5 	ԹѾ ʴҤҷعѧѡҤ äӹǳҤԸ鹵çѵҴѧ

        	Թ	ԴҤ
		Ҥ	ԴҤѵ 5 %
		ػóҧ  	ԴҤѵ 20 %

		駹 ӹǳҤԸŴ¶ŧѺѾԹ͡͹ 2522 ǹ͵ 2522 繵 ӹǳҤк鹵ç   Ѻѷ¤ӹǳҤԸ鹵çѵ 20 % ͻ
	2.6 	¡úѭշԹҵҧ  ŧԹҷѵš¹  ѹԴ¡ ˹Թҧ  ѹ鹻ŧԹҷ  ѵҶ·踹ҤþҳԪ 
ТҴعҡѵš¹Թҵҧ㹧âҴع

	2.7 	͡õѴ

	  	͡õѴ ¡͹ 2531 ࡳѴ 10  ǹ   2531 繵 ࡳѴ 5 Ѻѷ ࡳ쵵Ѵ 5 

	2.8 	Թعͧѡҹ

	  	ѷ͵Թعͧѡҹѹ 1 áҤ 2527   ºѷѡԹҡԹ͹ͧҪԡѵ 5 ͧԹ͹ Թ 1,000.00 ҷ   кѷШԹѵ 10 - 100 ͧԹͧҪԡ͹ءҪԡ  йԹԹѷҺѭԹҡҤþҳԪ˹ Ҫԡж͹Թ㴡 оҾҪԡͧԹعͧѡҹ

	  	Ѻѷ ͵Թعͧѡҹѹ 1 áҤ 2533 ѡࡳǡѺǢҧ

	2.9 	õ ӹǳ¡áطԻШӻմ¨ӹǹ鹷͡˹ ⴷѷ鹺ѷͧѷ ʷ䷫ ӡѴ (Ҫ)  7,000  鹷Ҥӹǳ֧ 2,493,000 
3. ԹҡʶҺѹԹ
             	ѷкѷҡԹѺʶҺѹԹӹǹ 141.0 ҹҷ ѺѵҴ͡ 12.25- 17.0% ͻ

4. 	Թŧع㹺ѷкѷ Сͺ

	4.1 	ѡѾ鹷ع㹤ͧâͧҴ            		          

    2539(ҷ)
    2538(ҷ)
  2537(ҷ)

		Ҥҷع
 23,779,189.20
23,392,792.00
20,364,872.00

		ҤҵҴ鹻
 39,210,082.50
71,142,484.50
75,153,902.00

	4.2 	ѡѾ鹷ع͡Ҵ
.ԹŧعԹ 20-50%




  Ҥҷع
  3,700,000.00
 3,999,970.00
 5,949,270.00

  ǡ ҡԹŧع
  9,849,443.66
 8,412,081.19
12,767,411.79

         Ըǹ




  
13,549,443.66
12,412,051.19
18,716,681.79

.Թŧعӡ 20%




  Ҥҷع
61,556,687.50
57,106,687.50
25,801,687.50

Թŧع
98,885,320.36
92,911,530.69
64,883,241.29



5. 	١˹äѺŧѹǧ˹  Сͺ
			2539 (ҷ)	2538 (ҷ)	2537 (ҷ)
	١˹ä	244,542,739.39	216,031,216.05  	246,996,448.84
     	ѡ ˹ʧ¨٭                                     -            	  4,844,885.32      	3,394875.52
			244,542,739.39  	211,186,330.73 	243,601,573.32
	ǡ Ѻŧѹǧ˹   	   1,328,945.03  	     198,855.25  	   6,922,883.62
		   	245,871,684.42  	211,385,185.98  	250,524,456.94

6. 	Թ Ҥ ػó  Сͺ
			          2539 (ҷ)       	2538 (ҷ)       	2537 (ҷ)
	Թ		       160,985,182.50   	160,985,182.50   	160,985,182.50
	ҤФһѺاʶҹ   	19,282,820.40    	19,282,820.40     	19,282,820.40
	ػóͧФѳ   	27,310,570.35     	25,806,484.91    	28,731,885.78
	ͧеԴ          	16,977,311.42     	21,759,515.46     	18,118,270.97
	ҹ˹                      	  28,250,939.75    	 27,452,082.29    	 20,410,445.20
	                               	252,806,824.42    	255,286,085.56    	247,528,604.85
	ѡ  Ҥ	       49,278,773.78     	 42,212,891.23    	 38,804,056.71
	Ťط                       	203,528,050.64     	213,073,194.33    	208,724,548.14

7. 	ԹԡԹѭԹҡҤʶҺѹԹ
	ѷ ѺǧԹԡԹѭըҡҤþҳԪ 4  ǧԹ  32..0 ҹҷ ǧԹ͡˹ѧͤӻСѹ 22.0 ҹҷ ѡСѹ

8. 	Թǹͧ˹Ƿ֧˹ 1 
	ѷ Թҡѷ ӹǹ 1 ҹ­Ѱ  ѵҴ͡ SIBOR + 1.825 % ͻ ʹԹ 1  ˹Ф׹ 9 Ǵ   觻 ͹Ȩԡ¹ 2539

9. 	èѴá
	ѷ кѹ֡èѴáѧҡѺ͹ѵԨҡЪѭШӻ

10. 	м١ѹ 

	ѷм١ѹ鸹Ҥ͡˹ѧͤӻСѹ˹§ҹҪԹ 1,266,638.65 ҷ


11. ͸ԺСͧ¨Ѵ

šôԹҹ

ԹѾԹѾҾͧ
	ʹԹѾͧѷ㹻 2537 ըӹǹ 614.50 ҹҷ ººѺ 2536 ըӹǹ 533.82 ҹҷ  80.68 ҹҷ  15.11 ԹѾҾͧͧѷ  鹻 2537 ӹǹ 286.83 ҹҷ 26.89 ҹҷ 10.35 Сͺ١˹Ѻǧ˹ط 224.67 ҹҷ Թʴ͡ѺԹҡҤ 35.17 ҹҷԹҡʶҺѹԹ 27 ҹҷ ѵǹԹѾҾͧ˹Թع¹ҡѺ 1.08 
	ʹԹѾͧѷ㹻 2538 ըӹǹ 697.46 ҹҷººѺ 2537 ӹǹ 614.50 ҹҷ 82.96 ҹҷ 13.50 ԹѾҾͧͧѷ  鹻 2538 ӹǹ 339.55 ҹҷ 52.72 ҹҷ 18.38 Сͺ١˹Ѻǧ˹ط 182.4 ҹҷԹʴ͡ѺԹҡҤ 27.15 ҹҷ ԹҡʶҺѹԹ 130 ҹҷ ѵǹԹѾҾͧ˹Թع¹ҡѺ 1.33  ÷ԹҡʶҺѹԹ 103 ҹҷ͡˹ͨҡšôԹҹ ǹ˹ԴҡâѡѾͧѷաǹ˹觨ҡáԹҡѷ
	ʹԹѾͧѷ㹻 2539 ըӹǹ 709.19 ҹҷººѺ 2538  697.46 ҹҷ  11.73 ҹҷ 1.68 ԹѾҾͧͧѷ  鹻 2539 ӹǹ 355.47 ҹҷ 15.92 ҹҷ 4.69 Сͺ١˹Ѻǧ˹ط 205.18 ҹҷ Թʴ͡ѺԹҡҤ 30.29 ҹҷԹҡʶҺѹԹ 120 ҹҷ ѵǹԹѾҾͧ˹Թع¹ҡѺ 1.36
	ѵǹԹѾҾͧ˹Թع¹ 2537 - 2539 բӴѺ ҡ 1.08 㹻 2537  1.33 㹻 2538  1.36 㹻 2539

çҧعСͺ
	鹻 2537 عСͺâͧѷҡǹͧ鹷 ǹͧ鹻Сͺ·ع¹ 25 ҹҷ ǹԹŤ 95 ҹҷ  С 227.78 ҹҷ 347.78 ҹҷ ºѺ280.95 ҹҷͧա͹ 66.83 ҹҷ 23.79
	 2538 çҧعСͺâͧѷѧҡǹͧ鹷 ǹͧ鹻Сͺ·ع¹ 25 ҹҷ ǹԹŤ 95 ҹҷС 299.75 ҹҷ  419.75 ҹҷºѺ 347.78 ҹҷͧա͹  71.97 ҹҷ 20.69  ÷Թ繷عСͺ кѷԹҡѺʶҺѹԹ繨ӹǹ 130 ҹҷ ҹԹѰѵҴ͡¶١ ҽҡǹҧͧ͡
	 2539 عСͺѧҨҡǹͧ鹻Сͺ·ع¹ 25 ҹҷ ǹԹŤ 95 ҹҷС 310.2 ҹҷ  430.2 ҹҷººѺ 419.75 ҹҷͧա͹  10.45 ҹҷ 2.49

šôԹҹ
šôԹҹ㹻 2537
	šôԹҹ 2537 ѷաطѧѡ ӹǹ 64.27 ҹҷ ººѺ 2536 ըӹǹ 50.72 ҹҷ  13.55 ҹҷ 26.72 ӹǹ 367.76 ҹҷ鹨ҡա͹ 10.45 Ѻըӹǹ 303.49 ҹҷ 7.53
	ҡšûСͺâͧѷϻСͺҹ˹кԡ ѡӹǹ 315.63 ҹҷºѴǹ 85.83 ͧҡûСͺ÷ ҡա͹ 13.15 ҹҷ 4.35 ԹѹŨҡŧعӹǹ 1.69 ҹҷ ҡ 25.97 ҹҷ 35.60 ҹҷ 37.08 ͧҡ 2537 ѷ¹ŧúѹ֡ѭԹŧع㹺ѷҡԸҤҷعԸǹǹ  ֧ҡѷ繨ӹǹ 14.83 ҹҷ
	¨㹡ûСͺûСͺµ鹷عҡѺɳѺҧӢͧըӹǹ 147.01 ҹҷºѴǹ 39.97 ͧ 5.66 ҹҷ  4.00 Ѻ㹡úԡкըӹǹ 134.18 ҹҷ 14.02 ҹҷ 11.67
	طԢͧѷ㹻 2537 ͹µ  ҡѺ 25.71 ҷººѺ 2536  20.29 ҷ  26.71 ŤҵѭյҡѺ 139.11 ҷ

šôԹҹ㹻 2538
	šôԹҹ㹻 2538 ѷաطѧѡըӹǹ 96.77 ҹҷººѺ 2537 ըӹǹ 64.27 ҹҷ 32.50 ҹҷ 50.57 ӹǹ 416.42 ҹҷҡ 2537 ӹǹ 48.66 ҹҷ 13.23 Ѻըӹǹ 319.65 ҹҷ 5.32 
	ҡûСͺâͧѷ Сͺҹ˹кԡëѡӹǹ 302.75 ҹҷºѴǹ 72.70 ͧҡûСͺ÷Ŵŧҡա͹ 12.88 ҹҷ 4.08 ԹѹŨҡŧع 3.96 ҹҷ ҡѷԸǹ 14.90 ҹҷ 鹨ҡ 35.60 ҹҷ㹻 2537  94.81 ҹҷ㹻 2538  116.32 蹹èҡâѡѾӹǹ 54.07 ҹҷ
	¨㹡ûСͺûСͺµ鹷عҡѺɳѺҧӢͧըӹǹ 127.03 ҹҷºѴǹ 30.51 ͧ Ŵŧҡա͹ 19.97 ҹҷ 13.59 Ѻ㹡úԡкըӹǹ 156.04 ҹҷ 21.86 ҹҷ 16.29
	طԢͧѷ㹻 2538 ͹µ ҡѺ 38.71 ҷººѺ 2537  25.71 ҷ 50.56 Ťҵѭյ鹨ҡ 139.11 ҷ  167.90 ҷ  20.70


šôԹҹ㹻 2539
	šôԹҹ㹻 2539 ѷաطѧѡըӹǹ 60.00 ҹҷººѺ 2538 ըӹǹ 96.77 ҹҷŴŧ 36.77 ҹҷ 38.00 ӹǹ 387.27 ҹҷŴŧҡ 2538 ӹǹ 29.15 ҹҷŴŧ 7.00 Ѻըӹǹ 307.09 ҹҷ 8.39
	ҡšûСͺâͧѷϻСͺҹ˹кԡëѡӹǹ 320.16 ҹҷºѴǹ 82.67 ͧҡûСͺ÷ ҡա͹ 17.42 ҹҷ 5.75 ԹѹŨҡŧع 2.01 ҹҷ ҡѷԸǹ 7.84 ҹҷŴŧҡ 94.81 ҹҷ㹻 2538  57.26 ҹҷ㹻 2539 Ŵŧ 39.60 駹ͧҡ㹻ա͹èҡâѡѾӹǹ 54.07 ҹҷ
	¨㹡ûСͺûСͺµ鹷عҡѺɳѺҧӢͧըӹǹ 139.45 ҹҷºѴǹ 36.01 ͧ ҡա͹ 12.42 ҹҷ 9.78 Ѻ㹡úԡкըӹǹ 165.60 ҹҷ 9.56 ҹҷ 6.13
	طԢͧѷ㹻 2539 ͹µǨҡѺ 24.00 ҷººѺ 2538  38.71 ҷŴŧ 38.00 Ťҵѭյ鹨ҡ 167.90 ҷ 172.08 ҷ 2.49

12.  ؤҧԧ

·¹ѡѾ
	ѷ ٹѺҡѡѾ () ӡѴ
	ҤԹ 3   22  Ţ 132  Է  .
	.  2633851 - 77

ͺѭ
	¹   ʧش   Ţ¹ͺѭ  300
	ӹѡҹúѭ
	18    ǧ  ࢵҧѡ  . 10500
	.  2364344, 2364465	   

ʶҺѹԹԴ 
	Ҥ	
	- 	Ҥ ا෾ ӡѴ (Ҫ)
	- 	Ҥ اظ ӡѴ (Ҫ)
	- 	Ҥ  ӡѴ (Ҫ)

	Թҡ ѷ Թع   ѹ 21 չҤ 2540
	- 	ѷ ѡѾѴáͧع¾ҳԪ ӡѴ	20,000,000.-
	- 	ѷ ԹعԸѷ ӡѴ (Ҫ)	20,000,000.-
	- 	ͧعԴԸѷ 	20,000,000.-	
	- 	ѷ Թع¸ç ӡѴ	10,000,000.-
	- 	ѷ ԹعѡѾԡ ӡѴ (Ҫ)	10,000,000.-
	- 	ѷ ԹعѡѾ žԾѲ ӡѴ (Ҫ)	10,000,000.-
	- 	ѷ ԹعѡѾ ʵշ ӡѴ (Ҫ)	20,000,000.-
		
13.  蹷Ǣͧ               

	-  -




ŧ .........................................................................................................
                     (Թ  иԵ  йҧó  ǧҹ)



͡Ṻ 1
âͧѷ
               šôç˹觢ͧмӹҨǺ㹺ѷ		        					
						         
-ʡ
˹
   
% ö  
ѹҧͺ      
زԡ֡
ʺó÷ӧҹ 5 շҹ

1. س 
иҹ
62


ԭⷡûЪѹ ҡU.S.A.
͸ԺաЪѹ
¡ҤѡЪѹ觻







֡ UCOM GROUP







Ҩ Է¸áԨѳԵ







ӹ¡ŹԸҪЪҹ







ӹ¡ŹԸҪЪ







ŹԸ ..  Գҹ

2.  ºسԷ  ⪤Ѳ
÷֡
60
0.50%
Ѻ 3,5,8
ǡʵɮպѳԵԵѡ
иҹ                              
-  . ... Թ๪







иҹ 







- .ѡɳ















- .˾ѲԺ







÷֡ 







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üѴ 







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-ʡ
˹
   
% ö  
ѹҧͺ      
زԡ֡
ʺó÷ӧҹ 5 շҹ

3.  ºح  ⪤Ѳ
ͧиҹСüӹ¡
49
2.28%
Ѻ 2,5,8
øáԨҡ U.S.A.
üӹ¡ 
- .˾ѲԺ








- . ... Թ๪
- .ٵԤǫԵ







- .Թʷ ǡ
- .ҧ͡Ѻ 

4.  Թ  иԵ
üѴ
49
0.55%

ԭҵ ѭ 

- ѷ ѹ ӡѴ







üѴ 
- ѷ  ӡѴ

5.  ҧѴ  ⪤Ѳ

50
0.70%
Ѻ 2,3,8
Ѹ֡ҵ͹
 
- ѷ Թ͹๹Ŵ ӡѴ







- ѷ ԹžѲ ӡѴ

6.  ʹѡ Ѥèŭ

49
0.12%

Ҫѭ
ӹ¡ýҧä 
-  .ʷ䷫ 

7.  ҧǰԵ ҹԤ

48
0.20%

Executive M.B.A.
ʵ
Ѵ÷ 
-  .ʷ䷫ 








- ѷ Ź ӡѴ







- ѷ ԹžѲ ӡѴ







- ѷ Թ͹๹Ŵ ӡѴ



-ʡ
˹
   
% ö  
ѹҧͺ      
زԡ֡
ʺó÷ӧҹ 5 շҹ

8.  ºحõ  ⪤Ѳ

49
0.58%
Ѻ 2,3,5
ԭҵǡʵ
ҡ U.S.A.
иҹ 
- . ͹  Թ๪ 







üӹ¡ 
- . ... Թ๪

9.  ҧó ѡҹ

41
0.05%

M.B.A. 

-  ѷ չ ӡѴ







-  ѷ ͹տԤ  ê ӡѴ
-  ѷ ѷصˡԨ ӡѴ

10. ҧ  ˾ѹ

43
0.20%

ԭҵ Ѱʵ
ʵ
Ѵý
-  .ʷ䷫ 

11. ҧó ǧҹ

51
0.20%

ԭⷺѭ
ҡ U.S.A.
Group Financial Controller
-  .ʷ䷫
ҨɤоҳԪ Է¸ʵ 

12. ºح  õ

48
0.10%

ԭҵʶһѵϨ
üѴ
- ѷ ҧ͡ ӡѴ

13. Ѳ  ǳԪ 
 
51


ԭ øáԨ
ҡ U.S.A.
иҹ
-  ѷ ͧ ӡѴ

14. Ѥ  Ѻͧ

47


ԭ øáԨ ҡѧ
-  ú Goldman Sachs
   (Asia) Limited, Hong Kong







-  ֡ Goldman Sachs & Co., New York

	


                                                                                                                                                                                                                                                        ͡Ṻ 1
âͧѷ

	šôç˹觢ͧмӹҨǺ㹺ѷкѷ

ª͡
.ʷ
ѷ
ѷ
˵



ѷ Ź ӡѴ
1
2
3
4
5


1.  س   
X






   X  =  иҹ

2.  ºسԷ   ⪤Ѳ
/

/



X
   /   =   

3.  ºح   ⪤Ѳ
//

/
//
/
/

  //   =   ú

4.  Թ   иԵ
//


//

//
//
  0   =   

5.  ҧѴ   ⪤Ѳ
//


//
/
/

ͧ 1  =  .ҧ͡ .

6.  ʹѡ   ⪤Ѳ
//






ͧ 2  =  .Թ͹๹Ŵ   

7.  .Ե   ҹԤ
//
//
/
//



ͧ 3  =  .Թ紤ٹप .

8.  ºحõ   ⪤Ѳ
/






ͧ 4  =  . .

9.  ҧó   ѡҹ
/






ͧ 5  =  .Թŷ .

10. ҧ   ˾ѹ
//
/

//





11. ҧó   ǧҹ
//



/

/


12. ºح   õ
/

//






13. Ѳ   ǳԪ
0








14. Ѥ   Ѻͧ
0









͡Ṻ 2

ػŢͧѷкѷ




2539 (ҷ)
2538 (ҷ)
2537 (ҷ)






ѷ Ź ӡѴ




ԹѾ
79,304,266.31
76,993,167.01
65,124,379.12

˹Թ
38,303,697.16
35,855,647.39
33,812,345.98

ǹͧ
41,000,569.15
41,137,519.62
31,312,033.14

ҡâ
56,833,612.52
66,006,879.80
51,180,310.34


63,475,508.35
72,530,479.46
54,996,003.89

á͹
11,568,518.53
20,038,799.48
15,783,106.24

ط
8,043,049.53
13,975,486.48
11,037,990.24






ѷ ҧ͡ ê ӡѴ




ԹѾ
6,480,763.04
10,089,297.22
7,775,465.15

˹Թ
382,129.47
932,530.37
600,204.60

ǹͧ
6,098,633.57
9,156,766.85
7,175,260.55

ҡâ
8,841,024.04
15,165,632.34
13,085,840.72


9,031,092.57
15,338,166.56
13,317,716.76

á͹
      (3,058,133.28)
2,844,164.30
1,070,537.22

ط
      (3,058,133.28)
1,981,506.30
735,773.22






ѷ Թ͹๹ Ŵ ӡѴ




ԹѾ
10,008,975.42
5,138,436.14
4,528,421.30

˹Թ
4,387,657.71
701,140.64
342,168.11

ǹͧ
5,621,317.71
4,437,295.50
4,186,253.19


3,281,120.95
419,451.72
120,966.58

á͹
1,653,850.21
341,600.31
65,194.87

ط
1,184,022.21
251,042.31
64,998.08








ػŢͧѷкѷ




2539 (ҷ)
2538 (ҷ)
2537 (ҷ)

ѷ Թ礤ٹप ӡѴ




ԹѾ
32,852,820.54
26,359,591.73
24,658,069.80

˹Թ
16,699,457.07
13,538,351.98
17,277,836.66

ǹͧ
16,153,363.47
12,821,239.75
7,380,233.14

ҡâ
63,078,844.71
58,708,857.45
40,018,228.54


64,151,853.20
59,261,970.20
40,070,806.17

á͹
6,964,384.72
7,817,757.61
6,206,758.14

ط
4,832,123.72
5,441,006.61
4,330,233.14






ѷ  ӡѴ




ԹѾ
      10,422,672.75 
8,805,323.79
12,837,240.38

˹Թ
       2,427,979.57 
1,066,614.28
4,030,768.84

ǹͧ
       7,994,693.18 
7,738,709.51
8,806,471.54

ҡâ
       9,179,546.44 
11,886,411.50
27,089,452.38


       9,813,458.11 
12,390,313.75
27,601,813.43

á͹
          255,983.67 
        (717,762.03)
3,073,637.10

ط
          179,188.57 
        (717,762.03)
2,151,545.97






ѷ Թ ӡѴ




ԹѾ
6,605,872.46
5,484,303.86
6,452,560.29

˹Թ
10,360,724.65
7,485,639.95
6,644,657.84

ǹͧ
      (3,754,852.19)
      (2,001,336.09)
        (192,097.55)

ҡâ
1,536,035.45
1,943,093.15
1,581,551.75


1,775,785.68
2,148,147.60
1,665,948.08

á͹
      (2,753,516.10)
      (1,809,238.54)
        (766,596.79)

ط
      (5,754,852.19)
      (3,001,336.09)
      (1,192,097.55)

							
						


						ѹ 16  ¹  2540

ͧ  Ӻ͡¡Ъѭ鹤駷 3  Шӻ 2540
¹  ҹ
觷Ҵ  	1.   §ҹûЪѭ鹤駷 2 Шӻ 2539
	2.   §ҹШӻբͧС, ҧ кѭաâҴع  ѹ 31 	    	ѹҤ 2539
	3.  	˹ѧͺѹ

		¤Сâͧѷ ʷ䷫ ӡѴ (Ҫ) ѴûЪѭ鹤駷 3 Шӻ 2540 ѹء 25 ¹ 2540  10.00 . ͧЪѷ Ţ 465/1-467 ظ ǧ觾 ࢵҪ ا෾ҹ ºСûЪѧ

		з 1.   ԨóѺͧ§ҹûЪѭ鹤駷 2 Шӻ 2539
		繤С  :  Ѻͧ§ҹûЪѧ

		з 2.   ԨóѺҺšôԹҹͺ 2539
		繤С  :  ѺҺšôԹҹͺ 2539

		з 3.   Ԩó͹ѵԧ  кѭաâҴع ͺش  ѹ  31 		              ѹҤ 2539
		繤С 	:    кѭաâҴعش  ѹ  31  ѹҤ 		2539  繧ԹͺѭǨͺ ѺͧҶ١ͧ ÷		͹ѵ

		з 4.   Ԩó͹ѵԡèѴԹ Թѹ
		繤С  :  ͹ѵԡèѴԹ СèԹѹ 		褳Сʹ

- 2 -

		з 5.  Ԩó͡駡᷹÷ͧ͡ С˹
			   ҵͺ᷹
		繤С  :  ͺѧѺͧѷ     õͧ͡ҡ˹		ӹǹ˹ͧ÷ ֧繤觵駡 觾鹨ҡ˹		Шӹǹ 5 ҹѺҴç˹觡úѷ ʹ		Ъ Ԩó͡駡ôѧǡѺ繡ա˹
		С˹ҵͺ᷹÷ӧҹͧС Ѻ  2540   ǧԹԹ
		4 ҹҷ  ʹ͵ͷЪѭ  ͹ѵԵ 

		з 6.  Ԩó觵駼ͺѭ  С˹ӹǹԹͺѭ
		繤С  :  觵駹¹  ʧش    ͺѭ			Ѻ͹حҵ Ţ 300 繼ͺѭջШӻ 2540 ͧѷ С˹ӹǹԹ		ͺѭ

		з 7.  Ԩóͧ ()

		֧¹ԭҹ   Ъѹ     ʶҹѧǢҧ 㹡óշҹöЪ سͺѹ˹ѧ͵ṺҾѹ Тͤô˹ѧͺѹѧѷǧ˹¡ 1 ѹ͹˹һЪ


						ʴѺ



  					           (Թ  иԵ)
  				                      üѴ
					        ¤觤С
		 

	-  Ҿ觢ѹ ط㹡觢ѹ мŢͧĴ١ŷз͡ôԹáԨͧѷкѷ
	   Ҿ觢ѹ Сط觢ѹ
	   áԨɳաáԨ˹觷ա觢ѹ٧ҡ âͧѷ˹ѡ֧ѭҡ觢ѹ չº·㹡觢ѹػѧ
	    -  ¢ͺ¡úԡúǧ ԡ÷ҧҹ÷Ԩ Ъѹ õҴẺеç (Direct Marketing) ѴἹҿԤ㹺ѷ ͪԷҾ㹡÷ӧҹͧҧäͧ觢
	    -  Ѵ˹§ҹ New Business ѺԴͺ㹡١  ੾
	    -  ʹͼŧҹɳ觢ѹѺѷɳ 
	    -  Ъѹѷʹͼŧҹɳҷ蹢ͧѷ ҧҾ繷Ͷͧ͢Сͺäҷ
	    ŢͧĴ١
	    -  ǧͧʹ٧  ɳĴ١ŵĵԡëͧ͢ ͨʹ٧㹪ǧ͹չҤ-Ҥ 繪ǧĴ͹شҤ֡ ա÷ͧ աëͧ͢Ѻ¡ѹҡ աǧ˹觤ͪǧ͹Ȩԡ¹иѹҤ 繪ǧȡŵҧ  ҡ Ҩ¡з ʵ л
	    -  ǧͧʹµ  㹪ǧĴٽ͹Զع¹ áҤ ԧҤ Сѹ¹ ʹ¨еŧҺҧԹҺҧŴɳŧ 繻ѭҡѺѷҧ ԹҺҧҧͧɳҵʹ㹪ǧĴٽ  ͧǹ (ʺ տѹ ѡ͡) ѧԹҺҧҧѵҡɳ٧  Ѵ  ٻ  
	    -  ǧʹ¡ҧ   ǧҤ-Ҿѹ 繪ǧͧä  ŴŧҡѹҤ硹 ҡ ǨТѺ٧ҡ㹪ǧչҤ ѺǧĴ͹ա÷ͧСûԴҤ֡ ǧҤ繪ǧͧĴ١Ţͧȡ
	ѷ кѷöѡաõʹ ҸáԨɳҨĴ١š 駹١» Թҧ 觵ҧĴ١Ţͧâ·ҧѹ ѷҧͧ




ŧ ..................................................................................................................
                (Թ  иԵ  ҧó  ǧҹ)


	
	




	




