malee02.doc        
30/3/98

2.        ѡɳСûСͺáԨ
ѷ çҹҹ ӡѴ (Ҫ) кѷ 繼Ե
Ш˹¼Եѳлͧ ͧ úè؍
лͧ ¼Եѳѡ 4  èءлͧ Ӎ
Ѻô úèءлͧ мԵѳͧè؍
лͧСͧ UHT   ѡɳСüԵСè˹ö觍
 3 ѡɳФ Եͧ¡äҢͧѷ 觻Сͺ  MALEE, 
 FIRST CHOICE, HUNTER,  ǹ Եͧ¡äҢͧ
١͡ СѺҧԵѹ῾è؍
лͧ  йèءͧ UHT µҴ㹻ȨТ¼ҹ ѷ Ս
Ѿ (1994) ӡѴ 繺ѷ ҹҴҧȨЍ
¼ҹ᷹˹駢µçѧ١Ҵ Ѩغѹ
ѷ Թ͡仨˹ѧ 60   ""  繷
ѡҧҧҧš


çҧѴǹö㹺ѷ¢ͧѷ   3 ش 

Եѳ
Թ
% ö
 2538
 2539
 2540


ͧѷ
ҹҷ
%
ҹҷ
%
ҹҷ
%
شԹԨǵ͹Ҥ 2537
.իѾ
97.6
-
-
-
-
-
-
˹¼ԵѳͧѷѺҴ㹻е᷹˹
 UHT èءͧͧ . ⪤
.իѾ (1994)
99.99
485.8
100.0
761.4
100.0
640.7
100.0



458.8
100.0
761.4
100.0
640.7
100.0











çҧͧѷ 觵Եѳ 3 ش


 2538
 2539
 2540

ҹҷ
%
ҹҷ
%
ҹҷ
%
Ťҡè˹㹻  (1)






èءлͧ
102.6
10.1
324.2
13.5
266.1
9.4
Ѻôлͧ
11.4
1.1
14.1
0.6
8.0
0.3
Ѻô
-
-
-
-
-
-
ͧèءлͧ UHT (2)
864.6
85.4
1,954.7
81.5
2,495.0
88.6
úèءлͧ
34.1
3.4
104.5
4.4
46.4
1.6
           
1,012.72
100.00
2,397.5
100.00
2,815.4
100.00
           ѵҡâµ
573.9
130.8
N.M.
N.M.
417.9
17.4
Ťҡè˹µҧ (Ҥ FOB) (3)






èءлͧ
314.1
35.3
292.5
28.9
291.6
31.2
Ѻôлͧ
436.1
49.0
489.6
48.3
413.2
44.2
Ѻô
99.1
11.1
196.1
19.4
203.5
21.7
ͧèءлͧ UHT 
36.3
4.1
30.6
3.0
26.7
2.9
úèءлͧ
5.1
0.6
3.8
0.4
0.9
0.1
           
890.7
100.00
1,012.5
100.00
935.9
100.00
           ѵҡâµ
46.7
5.5
N.M.
N.M.
(76.6)
(7.6)
Ťҡè˹㹻еҧ






èءлͧ
416.7
21.9
616.7
18.1
557.7
14.9
Ѻôлͧ
447.5
23.5
503.6
14.8
421.2
11.2
Ѻô
99.1
5.21
196.1
5.8
203.5
5.4
ͧèءлͧ UHT 
900.85
47.3
1,985.3
58.2
2,521.7
67.2
úèءлͧ
39.26
2.1
108.3
3.2
47.3
1.3
           
1,903.4
100.00
3,410.0
100.00
3,771.7
100.00
           ѵҡâµ
620.6
48.4
N.M.
N.M.
361.7
10.6

˵ 
(1)    ҧҧѺ 2538 繵ҧʴʹ¢ͧѷ ç
ҹҹ ӡѴ (Ҫ) ӡѴ ҹ ʹ
ԹҢͧѷ  իѾ (1994) ӡѴ ͧҡ㹻 2536 
֧͹Ҥ 2537 è˹Թ㹻ȨШ˹¼ҹѷ 2 ɍ
ѷ ѷ իѾ ӡѴкѷ  ӡѴ 
¹ѷ  ӡѴ˹Թ§ѷǍ
¹繺ѷ իѾ (1994) ӡѴ աÍ
Ѵçҧ¡Թ
(2)  ͧèءлͧ UHT Сͺ Ӽè؍
лͧ Ӽèءͧ UHT ῾
è      лͧ йèءͧ UHT     
        (3)   ҤԹ͡Ҥ F.O.B price öº
ºѴਹ  ǹʹ·ҡ㹧ԹՍ
 F.O.B, C&F  CIF ʹ¨ԧ   





2.1        ѡɳТͧԵѳ
Եѳͧѷкѷ 繻ѡ лͧ Í
лͧͧèءлͧСͧ UHT ͡ú  ͡
ҡ ѷ  ѧ˹¹Ѻôѧҧ͹仍
ѵشԺͼԵ繹Ӽ  Եѳѡͧѷ 繴ѧ
()        Եѳлͧ
Сͺ   鹨 п鵤͡ѡ Һè؍
лͧҴҧ ѹ ǹèѺչ йӺط 
() Ѻôлͧ
СͺѺô觵Ѵ (slice) 鹍
˹ (chunk ) ٻ (tidbit) Ъ (crush)  è㹍
лͧҴҧ   ǹչйӺط        
()        Ѻô
繹Ѻô¹͡դ ѧ
ا ͺеͧͨҧ͹ Եѳ쪹Դкè㹶اʹЍ
Ե͡ѡ  ҹöѵشԺ͍
Եͧҧ  ȡ Ե  Ӽ  繵
()        Եѳͧ
Сͺ Ӽèءлͧ Сͧ UHT  ٻ
 йèءлͧСͧ UHT
()        Եѳúèءлͧ
Сͺ ᡧ ᡧҹ ٹᴧ 紹ᴧ 繍
 Եѳѡèءлͧ  ⾴͹  納
ҧ ҹҧ  繵 
ǼԵѳ觺èءлͧػҳ 2  Ѝ
Եѳ觺èءͧ UHT ػҳ 9 ֧ 12 ͹  
١㹻ȡ
 65  Supermarket, Convenience Store, Department Store,  Su
perstore  ͤ͡ç, ѵҤ, ç¹, ҹһա
ҹҢ  ǹ١ҵҧȺѷ Т
ҹ᷹˹ (Agents) ˹ (Brokers) Тµç١ҷ








2.2        üԵ

ӹǹçҹ 2 ç
1.  Ţ 26/1 ҧҹ  . ª  ͍
. ҹ  . û
ͷ 29  97 ҧ
ѵػʧ    : ͼԵèءлͧ ͧè؍
лͧСͧ UHT й
               Ѻô


2.  Ţ 7/4  Ǥͧ-ͧ  ǧͧ  ࢵҧع¹ ا෾
ҹ
     ͷ 200 ҧ
ѵػʧ     : ͼԵӼèءлͧ úèءлͧ
           
(1)        ѧüԵлҳüԵ áлͧ мԵͧ
èءлͧ

2538
2539
2540
ѧüԵ  (ѹлͧҵðҹ)*
239,000
239,000
275,000
ҳüԵԧ (ѹлͧҵðҹ)*
124,000
177,000
188,023
ѵҡѧüԵ ()
51.88
74.06
68.37
ѵͧҳüԵ ()
N.A.
22.18
N.A.
ӹǹҹ ()
1,624
1,550

˵ *        - ѧüԵͧѡ  áлͧ мԵѳ
ͧèءлͧ Ѵҡѵ㹡úèлԴҡлͧ
        »Ѻ繡лͧҵðҹ Ҵ 20 ͹ ˹ѡ  340 Ѻ
Եѳͼ СлͧҴ 20 ͹ ˹ѡ
        567 ѺԵѳͧ
        - ӧҹѹ 1   8  ¡ͧèءлͧ
Եѹ 2   8   300 ѹ
        - 㹻 2540 աâ¡ѧüԵͧԵѳͧè؍
лͧѧüԵ 15%
        

        ѺѺô˹Ѵ繨ӹǹѹաѧüԵлҳüԵ
ѧ





2538
2539
2540
ѧüԵ  (ѹ)
8,400
8,400
8,400
ҳüԵԧ (ѹ)
5,074
5,563
3,785
ѵҡѧüԵ ()
60.4
66.2
45.1




˵    - ӧҹѹ 2   8   250 ѹ
        - Ѻ˵طѵҡѧüԵ㹻 2540 Ŵŧҡͧ
ҴѵشԺѺô㹵Ҵըӹǹ§

        
        ѺӼйèءͧ UHT Ѵ繨ӹǹԵ աѧ
üԵлҳüԵѧ        

2538
2539
2540
ѧüԵ  (ҹԵ)
13.0
13.0
13.0
ҳüԵԧ (ҹԵ)
4.7
3.3
6.9
ѵҡѧüԵ ()
36.15
25.38
53.15




˵    - ӧҹѹ 2   8   300 ѹ








(2)        ѵشԺм˹ѵشԺ
ǡѺѵشԺѡ
ѷ ѴѵشԺҡ㹻ǹ˭ ѺѵشԺ
ѡ鹻Сͺ Ѻôʴм  ٻ Ѝ
ҪСлͧ ´ǡѺѵشԺѡմѧ
Ѻôʴ
ҡ÷繻ȷԵѺôҡشš͍
ҳ 40-50 ͧżԵš л żԵ㹻Ȩ֧
öͧѺͧâͧԵԵѳѺôм
Ѻô㹻 л١ѺôӤѭͧ¤Ҥ
ҧҤѹ͡վ鹷л١ѹҳ 92 ͧ
鹷л١Ѻô駻 
СͺüԵԵѳѺô㹻ȨЫѺôʴҡǍ
Ѻôµç  Ҥҫ͢¨仵еҴǹ˹觨Ѝ
зҡҤ㹵Ҵš 觺ҧǧҤҼѹǹعç Ҥ
٧ҡš 3 ҷ͹ͧ 2534 ҡŴŧ֧Ӎ
ҡš 1 ҷ㹺ҧ͹ͧ 2535   2536  Ѻǧ
» 2538 ֧ͧ 2539 ҤѺôպǢ٧ҍ
š 3 ҷ 繡š 5 ҷ 㹪ǧ» 2540 ( Ҥҍ
㹻 2540 ҡѹ 4.12 ҷš )
ҡ֡Ңͧ¸áԨɵáصˡɵ Ҥ
ҳԪ ӡѴ (Ҫ) صˡѺôлͧصˡ
ɵ÷ѯѡâͧԺСê͵繪ǧ  Ѝ
͹ǢͧѵشԺѺô㹻 ͧҡѺô繾ת
л١ úاѡҡ öżԵѧЍ
١ҳ 14-18 ͹ żԵҹ֧ 3  鹷л١
¹ŧŧҤѺôʴ Ǥ 㹻صˡ
Ѻôлͧաâµҡ դͧѵشԺҡ
Ҥ٧ ɵáè觺ا鹷л١Ѻô觍
ҹõѴá (Ѻô) դó쨹ö
żԵա 1-2  Ѻ鹷л١ҹÍ
Ǥ駷 2  ɵáè觻ѺاԹл١
   Ѻ¾鹷л١ żԵѺô
㹪ǧ 1-2 յ٧ҡҨ鹵Ҵ  㹷ҧçѹ ҡ
صˡѺôлͧ͵ŧ ԴмżԵѺô鹍
ҴҤҵӨзɵáѹ任١ת蹷᷹ 觼Դ
СâҴŹѺôҤҵͧѺҡ ɵáè֧Ѝ
ѹѺһ١Ѻôѹա 繴ѧع¹Ѻѹ Ӎ
ҤѺôդ͹Ǣŧ͹ҧҡл
Ѻѷ çҹҹ ӡѴ (Ҫ) ѷ Ѵҍ
ѺôʴҡѺôоͤҤҧҤҵҴ  ǹ˭
ҨҡѧѴШǺբѹ  ྪú  Ҫ  ź  ͧ  ѹ еҴ 



 
  ӤѭСͺ 鹨  ǧЍ
С 觺ѷ ШѴͨҡͤҤҧ㹨ѧѴռżԵ
ҡǹ˭  ¼ЪԴЫͨҡͤҤҧ
ҳ 2 ֧ 4  ǹСͨЫͨҡ駾ͤҤҧЫ
çҡɵáèӹǹ 2   

ٻ
ͧҡѷ ѺҧԵ῾ٻ  Birdy    觡Ѻҧ
Եѡɳ Full Service  ѷ 繼Ѵѵ؍
Ժͧ  Ѻٻѷ ШѴͨҡ
˭ 2 ¤ ʷСҪͧ  
ҤҢͧٻդѹǹҧ硹¨觵Ǣ鹍
ŧ§ҳ 10 ͧҡԹҺҴ˭
Ҥ㹵Ҵšѹǹ  Сͺ˭йʵ͡
ῷ͡ҴšŴѹǹͧҤ㹢й 

ҪСлͧ
ͧҡԵѳǹ˭ͧѷ ж١èҪЍ
лͧ   л֧ͧѵشԺӤѭԴ繻ҳ
 25-40 ͧ鹷عüԵ 駹ѺԴͧ
Եѳ  Ҵͧлͧ¢Ҵ
 6, 8, 15, 20, 30,  108 ͹ 繵  ѷ Ѵ͡лͧ
ҡԵ㹻 3 ¤ ź͡  ͹ԹʵՍ
عԹʵ
㹻»շҹ Ҥҡлͧ٧һҳ 30 ҧáՍ
ͧҡѷ ա觫͡лͧҡ˹㹨ӹǹҡ֧Ӎ
ӹҨͧҤҡѺ˹¤͹ҧ٧

ѭǡѺѵشԺ
ѵشԺǹ˭繼żԵҡҤɵá Թҷ鹍
ѺѨĴ١ Ǵ ػʧػҹͧԹ ҳ
żԵҤҢͧѵشԺöҴó͹ ѧջѭҍ
㹴ҹسҾͧѵشԺҨǺ ͡ҡ
ɵáѧѡѹһ١תŷҤҴվ  ѹ ռō
Ե͡ҡҤҵŧ 㹻յ   ѹ任١תŪԴ
 żԵ͡ҹҤ٧ա ǧع¹蹹


Ƿҧ䢻ѭҴҹѵشԺ
          ѷ չº鹡èѴѵشԺҡ˭ 觍
÷ Contract Farming سҾ͹ҤЍ
 駹ѷ չº·ӡû١ѵشԺͧա
§ѭФ§ҧ  ѭҴҹŧعлѭҴҹ
ѹǹͧѨµҧ 繵 
          ѷ оѲҡͧѡջԷҾҡش 
ͧѡêԴǡѹ㹡üԵԵѳҡԴĴٍ
ŷҧѹ ͧҡԵѳªԴѡɳТͧ鹵͹üԵ¤֧ѹ
          ѷ Ф鹤ҼԵѳ  ҡ 觼Եѳҧ
ԴԹҵ Ĵ١ 

ἹҾ 1 : 鹷عѺôͧѷ ͺ 3 շҹ
Ҥ
(ҷ/š)

        




ŤѴǹͧ Suppliers 10 á͹ѧ 3 

2538
2539
2540
Ť (ҹҷ)
Ѵǹ (%)
Ť (ҹҷ)
Ѵǹ (%)
Ť (ҹҷ)
Ѵǹ (%)
844.95
54.8
1,648.73
67.8
2,081.98
77.2

(3)        鹵͹෤աüԵ
ԸաüԵԹҢͧѷ öػ ѧ
            㹡óշ繼Եѳèءлͧ  ҡѵ؍
Ժʪҵͧá͹йӼ͹Ӽ͍
ù ҺèҪлԴ֡Ш͹٧ä
            ѺԵѳԵк UHT 繡üԵкüԵ
ʹЦä¤͹٧ѹ  ҡ鹍
ԹҨж١èҪлʹҤѧԹҵ
        鹵͹üԵ
ѡ  úèءлͧ
ԸաüԵлͧҧ  դ¤֧ѹ ᵡ
ҧѹ鹵͹㹡ѵشԺ 骹Դ蹹͡ҡѺô
ͧçҹ㹡ѵشԺ  û͡͡ ü Ѝ
͡ ֧蹵Ҵͧ ҡ繡û
繪硨᷹ͧ蹴çҹ 
ѵشԺ颹Ҵº кèŧлͧ
˹ѡ˹ ҡ鹨ǻԴ Ǩ֧ҍ
кʹ¤͹繴¹ӷմ繽¨繍
Եѳٻй㹤ѧԹҾ١ҵ

Ἱʴ鹵͹üԵèءлͧ

Ѻô



ѴҴ


͡͡
͡͡᡹


͡
Ѵ


ҧ
ҧ


繪
Ѵ繪



èŧлͧ


èع

Դ




        



ҤѧԹ


Եѳͧèءлͧ
        üԵԵѳͧèءлͧ觻Сͺ¹Ӽ
͡ٻբ鹵͹¤֧ѹ §Í
ԵӼͧաѵشԺ ǹüԵѵشԺ
йҼ ѧҡӼ͡º
ǡ͹ǼҹͧǍ
ѹ ҡ鹨֧èŧлͧԴǼҹкз
ŧ¹ 鹵͹ش¡кèŧպ͡͹ҤѧԹ

Ἱʴ鹵͹üԵӼ͡Ὼèءлͧ





͡͡͡

ҹͧѺ´
ͧ鹹
йӵ
¹
ӵйҡѹ
ا觡
͹
ҹͧǡѹ
èŧлͧ
Դ


ا觡
ҤѧԹ
Ӽй UHT èءͧ
ԸաüԵӼйèءͧբ鹵͹㹪ǧ蹍
ǡѹ æʹк UHT Ǻèءͧ ҡ鹨֧㹤ѧԹ
ԸաüԵӼ Ӽʴ ͧ鹍
ӨӼʴ觨ййӵ 駻ا
觡Ӽҵðҹͧѷ ҡ鹼ҹ
͹мҹͧǡѹ͹Цʹ
к UHT Ǻèءͧ
ԸաüԵ ӹ¹ҡѹӵЍ
÷餧 ҡ鹨мҹ͹мҹͧ
ǡѹ Ǧʹк (Pasteurizer) 
лا觡ҵðҹǨ֧ʹк UHT ͹кèءͧ
Ἱʴ鹵͹üԵӼй UHT èءͧ




͡͡͡
ҹͧѺ´
ͧ鹹
йӵ
¹ҡѹ
ӵê餧
ҹͧǡѹ
ʹк UHT
èءͧ
ҤѧԹ
ا觡蹡
ҹ͹
ҹѤ͹
ҹͧǡѹ
ʹк
ا觡
Ѻô
ѵشԺ㹡üԵѺôҡѺô
ͨҡüԵѺôèءлͧ ͷйҍ
ͧ鹨Ѻô ҹ͹С͍ͧ
͡ ǼҹкӨѴҡ ҡ鹨֧ʹк     ʍ
 (Pasteurizer) ҹͧҹ͡ Цʹк UHT 
Ǻèŧا Aseptic 㹶ѧ硢Ҵ˭ (Drum) 觨ѡҍ
ͧ͡仨˹

Ἱʴ鹵͹üԵѺô

Ѻô


鹹


ҹͧͧ͡


ҹкӨѴҡ (Deaeration)


ʹк (Pasteurizer)

ҹͧ¹͡


ʹк UHT


èŧا Aseptic 㹶ѧ Drum


ͧ




(4)        šзǴ
㹡кǹüԵԹҢͧѷ ѵشԺ§Ӎ
  紼͡ºѷ Ӥѭͧ
ѡҾǴҧͧ  ѷϨ֧Դк͍
ӺѴ·դسҾзѹ«äǺͧͧ
Ǵ çҹصˡӹѡҹصˡѧѴ
û ջԷҾ㹡úӺѴ¨ҡкǹüԵՍ
ҳ 1,800 ź../ѹ öŴ BOD ǹ  
ҵðҹçҹзǧصˡ ջѵǡѺ
áзӤԴǡѺǴҡ͹ ѷ Ѻҧç
ҹ蹴ҹǴШӻ 2537 2538  2540 ҡûСǴçҹ͍ͧ
صˡѧѴû ҧçҹԷѡǴҧӴՍ
蹻Шӻ 2537 ҡСçصˡԷѡǴ 2537 Ӎ
Ѻ紼͡Դҧͧ
ҡöѵ觨ռ§ѵҢЍ
͡ҡçҹâͧѵ§ءѹ 

2.3        õҴ
(1)        طҧõҴ
ҹԹ
ʹյ ѷ 鹡üԵШ˹Ѻôлͧѡ ͧ
ҡҹҼԵѳҡѺôͧ繷ͧâͧҧȍ
ҡ ҧá 2538 繵 ѷ Ѻº㹍
üԵԹŴѴǹüԵѺôлͧŧ Í
Ե῾èءлͧйӼèءл᷹ͧ ͧҡ
â鹵鹢ͧѺôлͧŴŧ зâ鹵鹢ͧ῾
èءлͧйӼѧѵҤ͹ҧ٧
͡ҡ ѷ ѹ鹷 Brand ҾѡɳͧǼԵѳ
㹡ԹҾ 觨ҡ÷ѷ Ѳҍ
¹ŧٻẺͧԵѳҧͧҡлͧԴҡҍ
繡лͧըҡҸ繽Դ
  Easy Open (EO) ѧӡþŧлͧ


ҹüԵ
ѷ 鹡üԵԹûѴ͍
Ҵ (Economy of Scales) СüԵԹʹͧѺĴ١Ţͧ
ѵشԺ 觨зѷ յ鹷عüԵ ͡ҡ
ѷ ѧչº㹡ͧѡ÷᷹çҹҧǹ 㹍
 2538 ѷ ҧԹҢçҹ 
駵ԴкèѴԹҤѧѹ èѴ
ԹջԷҾ觢 ¨Թ·㹍
ǹҪкèԹ
ҹҤ
á˹ҤԹҢͧѷ ТѺѨ
ҧ  С觢ѹ ҳâ ͧ¡ä 繍
Ӥѭ ҹҡá˹ҤԹҷ˹ѧҧ
 ѷ С˹Ҥҷ§ѺҤҢͧ ͧҡ
С觢ѹ͹ҧ٧ 㹢зá˹ҤҨ˹Թ㹍
 ºѷ իѾ (1994) ӡѴ  繡á˹Ҥҍ
Թҷ٧Ҥ ҾբͧԹ


ҹèѴ˹ѡɳСêԹ
ѷ ӤѭͧͧҧèѴ˹ҧҡ¨Ѝ
 ѷ իѾ (1994) ӡѴ繺ѷ繼ӡÍ
Ҵ㹻ȷ طշ駡Í
 Pull  Push Strategies Ǥ͹͡ҡաҧԹҵ
ҹҷзӡɳһЪѹʹ֧ٴ
١ ѷ աâµçѺͼСͺÍ
ҧ 蹡çѵҤµç駹ͺ
ͧҧèѴ˹㹻ȷ㹡ا෾еҧѧѴҡ
ش  ѷ ôԵêԹѷ 
Ѿ (1994) ӡѴ 90 ѹ 
ǹѺҧԵѷ ѲҡкǹüԵͷ
յ鹷عҡشШ֧ٴ١ǹѺҧԵ
ҡ 駹ѷ ôԵҨҧ 45 ѹѧҡѹͺԹ
ѺҴҧ ѷ ԴҴ ͡˹ͨҡ
Ҵѡ㹻ѰԡЭ蹻㹡û
лҡʹŴþ觾ҵҴ˹觍
ҴҡԹ Ѻ١ҵҧȨѡɳСêԹǹ
˭繍
ѡɳ Letter of Credit (L/C)  Document Against Payment (D/P) 
֧ 88 ͧŤҡ͡ ա 12 繡êЍ
ԹẺ Document Against Acceptance (D/A)  Telegraphic Transfer
 After Bill of Lading (T/T After B/L) 


ҹɳ
ѷ 繶֧ӤѭͧɳһЪѹ ֧ա
ɳâԹ㹻ҡ










ش蹨ش¢ͧѷ
















































١


ѺҴ㹻 ѷ ɳҼҾѡɳ
ԹФ  ҧǼԵѳдѺ
 зɳҹӼ鹷ҾѡɳԹѡɳТͧ繹Ӽ
 ѹ ҧǼԵѳдѺ ͡ҡ
ѷ Ѵաâ  شҧͧШѴ
¡ѺҧҹС͡ҹʴԹ 繍
 駹ѡзͧԵѳʹ
еԴúҧͧ

ҹԹ
  ش
- ͧ¡äҢͧѷ 繷ѺͧҴ㹴ҹ
  繼ӴҹسҾʪҵԢͧԹ 
  ѷ Ѻͧҵðҹصˡҡӹѡ
  ҹҵðҹԵѳصˡ зǧصˡ
  աҧǡѺسҾèҡͧõҧ
  
- ѷ ռԵѳ੾мҡö
  ͧѺͧ÷ᵡҧͧС
  ҧ 


  ش
- ӼҧѧçѺʹͧҡѡ
 
ҹҤ
  ش
- õҤԹҷ٧Ҥ硹¨з
  ֧ҾբͧԹФ繼صˡ
  ͧѷ
  ش
- 㹷ҧçѹ ÷Ҥ٧Ҥ觨ö֧
  ٴ١Һҧ·ӹ֧֧ҤҡҤسҾԹ
  

ҹèѴ˹ѡɳСêԹ
  ش
- ͧҧè˹ԹҢͧѷ ͺ 60 
  ȷšзǷءҤ㹻
- ÷ѷ º· Pull  Push Strategies 
  ੾С˹öҶ֧١㹷ͧͧѧѴҧ
  öѷ ֧ͧ÷ᵡҧѹ
  о鹷зѷ ö١һҹ
  աҡ
 ش
- ÷ѷ ѧաâԹ͡աê
  Թѡɳ Document Against Acceptance (D/A) 
  Telegraphic Transfer After Bill of Lading (T/T After B/L)
  ֧ҳ 12 ͧŤҡ͡ ѷ
  ѧդ§ҹ¡Թ

ҹɳ
  ش
- ѷ â·駡èѴ¡Ѻ
  ҹСɳҷ觾÷ȹ  觪ǧ
  ҷҹöеʹҡ鹾


١¢ͧԵѳӼмлͧբҴ˭ͧҡ
öءȷء ҧá 㹡á˹١
ͧѷ  价褹դӹ֧ͧآҾҡ
  ѡ Фӧҹҷͧöҍ
Թҡҹһա Supermarket   ա¨繡
١ҢµççѵҤ÷ͧͧйӼō
դسҾѺԡ١Ңͧ



(2)        è˹Ъͧҧè˹
ͺͧҧèѴ˹㹻ȷ㹡ا෾еҧ
ѧѴ ѷ Ш˹Թѷ   Ս
Ѿ (1994) ӡѴ繺ѷ繼ӡõҴ㹻ȷ
Ѻͧҧ˹㹻ȻСͺ
 Supermarket, Convenience Store, Department Store, Superstore,
 ҹһա, ç¹, ç, ѵҤ  ǹ
ѡɳСêԹաôԵ 30 ѹ֧ 90 ѹ¨
ôԵ Supermarket, Convenience Store, Department Store,  Super
store  30 ѹ ҹһա 30 ѹçЍ
ѵҤ 30-60 ѹ
Ѵǹè˹ԹҢͧѷ 㹻 2540 ѺЪͧҧè˹մѧ
            㹻                                                          18
            ѺҧԵ (῾èءлͧйèءͧ UHT)          57
           ҧ                                                  25
                        
                            ʹµԵѳ
           èءͧ UHT                                          7
           áлͧ                                                  1
          Ѻôлͧ                                                 11
          Ѻô                                                  5
          лͧ                                                  15
          Եѳͧ                                                  61
                
                            Ҵ͡ 2540
                                                                     28
           ѹ͡ҧ                                                  4
                                                                     2
          Ѱԡ                                                  14
          û                                                          52

        


(3)        ѡɳТͧ١
١Ңͧѷ ǹ˭١ҷդѹԴͷӡÍ
͢ҧͧ» 
ʹ١˭ 10 á¤ԴѴǹеʹ
͹ѧ 3 繴ѧ

2538
2539
2540

ҹҷ
%
ҹҷ
%
ҹҷ
%
ʹ
1,148.4
50.8
1,986.2
57.9
2,465.5
65.4

2.4        Էͨ͢ӡѴ㹡ûСͺáԨ
(1)        ѵŧع
-  -

(2)        Է (ԷԺѵ ҹ ԢԷ ͧ¡ä ԷԾ )
-  -

(3)        ͨӡѴ㹡ûСͺáԨ
ҡ÷͡ѺôлͧҡѧѰ
ԡҶ١ҢԹҵӡҵ鹷ع ѧ繡û
ͧԵ㹻Ѱԡ  ѰѰԡҨ֧駍
ѵչѺ͡ҡ«觺ѷ ١駍
ᾧѵҷ٧֧ 41.7 ö͡ѧ
Ѱԡ
䢻ѭ Antidumping Duty ѷ ѺѷԵ
Ѻôлͧ طóԸդӹǳ鹷ع
 Department of Commerce (DOC) ͧѰԡ    ŢͧÍ
طóҡҼ͡ҡ繽ª  ҧá
 DOC  MAUI 繼ԵѺôлͧ㹻Ѱԡҍ
Էطóͼ͡ҡѺôлͧա繍
ش 觶Ҥ駹š÷ǹѧ͹  ѵ觍
͡Ѻôлͧͧѷ 任ѰԡҨж١Ŵŧ͍
§ 7.3  觤ҴҨеͧ㹡þԨóشҳ 1 

2.5        çôԹҹ͹Ҥ
   

